Transportation Industry Sales Training

Get Your Sales Professionals on the Road to Success!

Challenges in the Transportation Industry

Transportation and trucking represents the backbone of the American economy — a fact underscored during the recent pandemic, when the transportation industry kept materials and supplies flowing as an essential service. With their critical role in the supply chain, transportation interests have experienced increased pressure to perform — a truism that extends to the sales professionals who must help ensure planes, trains, and trucks are filled with products and goods.

Ensuring your sales team is up to the challenges of transportation sales is a big job for any sales leader. For each sales professional, performance — and knowledge — truly matter. Without the proper training to understand the complexities of the transportation industry, you may miss targets and goals.

manufacturing sales training

Challenges in the Transportation Industry

Transportation and trucking represents the backbone of the American economy — a fact underscored during the recent pandemic, when the transportation industry kept materials and supplies flowing as an essential service. With their critical role in the supply chain, transportation interests have experienced increased pressure to perform — a truism that extends to the sales professionals who must help ensure planes, trains, and trucks are filled with products and goods.

Ensuring your sales team is up to the challenges of transportation sales is a big job for any sales leader. For each sales professional, performance — and knowledge — truly matter. Without the proper training to understand the complexities of the transportation industry, you may miss targets and goals.

manufacturing sales training

How Customized Training from The Brooks Group Can Help

The Brooks Group has more than 40 years’ experience in helping sales organizations in the transportation marketplace close their knowledge gaps, learn the nuances of the business, and, most importantly, serve as trusted advisors to buyers in a hyper-competitive marketplace.

A customized sales training program will give your sales leaders and sales representatives access to tools that will assist them in hiring, planning, and selling more effectively.

With the right sales training approach, you can get your company on the road to a bright future in the transportation industry.

The Brooks Group has partnered with these industry-leading companies and more:

manufacturing sales training clients

Increased Sales Performance in Transportation Depends on 3 Key Anchors:

Hiring Assessments

The first step in a successful sales training initiative is making sure the right people are in place to do the job and grow your business. TriMetrix assessments identify talent matched for the position, and give sales leadership a guide for coaching in the most effective way.

Customized Sales Training

IMPACT Selling is a straightforward, memorable sales process that can be applied to a wide range of offerings. Training is customized to incorporate industry challenges and terminology and gives sellers the prospecting and business development skills needed to consult with opportunities, build value, and sell more at higher margins.

Program Reinforcement

Business development training courses must be met with consistent coaching and reinforcement from sales management in order for the results to stick and produce long-term success. Our reinforcement programs solidify the training, and ensure that reps don’t revert back to old habits.

Transportation Sales Training from The Brooks Group will Allow Your Sales Organization and Dealers to:

Become a Respected Partner and Advisor

Your organization’s sales performance depends on how well your salespeople can position themselves as expert advisors. A consultative sales process helps reps establish trust and credibility and enhance your firm’s reputation as a service provider.

Become a Respected Partner and Advisor
Navigate Larger Buying Committees

Navigate Larger Buying Committees

Today’s complex selling environment involves multiple decision makers and different levels of user participants. Your reps will learn to identify unique behavior styles, sharpen interpersonal skills, and adapt their approach to sell the way the buyer wants to buy.

Build Value in the Eyes of Your Prospects

Selling intangible solutions requires expert value-building skills and the ability to convince buyers of an immediate need for your service. A buyer-focused sales process allows your reps to identify wants and needs and present undeniable value to your prospects and customers.

Build Value in the Eyes of Your Prospects

Transportation Sales Training from The Brooks Group will Allow Your Sales Organization and Dealers to:

Become a Respected Partner and Advisor

Become a Respected Partner and Advisor

Your organization’s sales performance depends on how well your salespeople can position themselves as expert advisors. A consultative sales process helps reps establish trust and credibility and enhance your firm’s reputation as a service provider.

Navigate Larger Buying Committees

Navigate Larger Buying Committees

Today’s complex selling environment involves multiple decision makers and different levels of user participants. Your reps will learn to identify unique behavior styles, sharpen interpersonal skills, and adapt their approach to sell the way the buyer wants to buy.

Build Value in the Eyes of Your Prospects

Build Value in the Eyes of Your Prospects

Selling intangible solutions requires expert value-building skills and the ability to convince buyers of an immediate need for your service. A buyer-focused sales process allows your reps to identify wants and needs and present undeniable value to your prospects and customers.

Maxsle Butler 

Vice President of Parts Sales
Volvo Trucks North America

Ready to take control of how effectively your products are sold? Let’s start a conversation.