Industries We Partner with on Sales Training Initiatives

Over 40 years of improving sales performance for clients in a wide range of industries

The Brooks Group provides customized sales training and sales management training programs that allow your salespeople to sell more effectively and your sales managers to coach and lead more successfully. At the core of every training program are the solid, tested principles and tools of IMPACT Selling® – a system designed to increase selling effectiveness regardless of the product or service being sold. It can even be used in a recruiting capacity.

Headquartered in the US, we’ve helped clients from across the globe in over 350 industries improve their organization’s sales performance.

Our passion is sales effectiveness, and our customization process sets us apart from other sales training firms. By customizing content to reflect each client’s language, challenge areas, and selling environment, our programs can improve the sales performance of companies in virtually any industry.

The Brooks Group has partnered with these industry-leading companies and more

While any industry can benefit from the principles of IMPACT Selling, we focus primarily on developing training programs for the following industries:

Manufacturing Sales Training

Increase Market Share and Boost Bottom-Line Revenue

The Brooks Group has extensive experience working with Manufacturers to create alignment between the OEM and dealer network. A customized training program will give your dealers access to tools that allow them to hire strong salespeople, and sales training solutions to help their team sell more effectively.

Manufacturing sales training
Manufacturing sales training

Manufacturing Sales Training

Increase Market Share and Boost Bottom-Line Revenue

The Brooks Group has extensive experience working with Manufacturers to create alignment between the OEM and dealer network. A customized training program will give your dealers access to tools that allow them to hire strong salespeople, and sales training solutions to help their team sell more effectively.

Give your sales team the skills to communicate value to healthcare providers and end users

Healthcare and Medical Sales Training

Give your sales team the skills to communicate value to healthcare providers and end users

Sellers in the healthcare industry must understand the wants and needs of a wide range of decision makers—and communicate value in a way that gets through to them. Your sales reps will learn to align themselves with the right individuals and know at any given time where they are with an opportunity.

Construction Sales Training

Build a successful future for your sales professionals and company

In the construction industry, your business success hinges on the ability for your sales teams and affiliates to get top dollar for your equipment and projects. A customized sales training program will give your affiliates, channel partners, and sales representatives access to tools that allow them to hire strong salespeople, and sales training solutions to help their sales force sell more effectively.

Construction Sales Training
Construction Sales Training

Construction Sales Training

Build a successful future for your sales professionals and company

In the construction industry, your business success hinges on the ability for your sales teams and affiliates to get top dollar for your equipment and projects. A customized sales training program will give your affiliates, channel partners, and sales representatives access to tools that allow them to hire strong salespeople, and sales training solutions to help their sales force sell more effectively.

Distribution Sales Training

Distribution Sales Training

Remove the Commodity Label and Empower Your Sales Reps to Start Commanding Premium Prices

Between price pressure from competitors, and buyers who only seem focused on getting the best price, the likelihood of your sales team discounting and your organization experiencing shrinking margins is at a historic high. The good news is that you can fight this reality with salespeople who don’t cave to price pressure. Customized sales training will enable your team to differentiate, sell value, and command premium prices.

Energy & Utilities Sales Training

Give your sales professionals the fuel to be successful

It’s a perfect storm for those in oil and gas sales: Demand for products is at an all-time high, populations have increased, and consumers are seeking your products to fuel their dreams. Ensuring your sales team is up to the challenges of the oil and gas industry is absolutely critical.

Compliant recruiting expertise to help your agency find, hire, and keep top talent
Compliant recruiting expertise to help your agency find, hire, and keep top talent

Energy & Utilities Sales Training

Give your sales professionals the fuel to be successful

It’s a perfect storm for those in oil and gas sales: Demand for products is at an all-time high, populations have increased, and consumers are seeking your products to fuel their dreams. Ensuring your sales team is up to the challenges of the oil and gas industry is absolutely critical.

Transportation-sales-training

Transportation Industry Sales Training

Keep your sales professionals trucking toward success

With their critical role in the supply chain, transportation interests have experienced increased pressure to perform — a truism that extends to the sales professionals who must help ensure planes, trains, and trucks are filled with products and goods. A customized sales training program will give your sales leaders and sales representatives access to tools that will assist them in hiring, planning, and selling more effectively.

Professional Services Sales Training

Consulting and Professional Services Sales Training

Enhance Your Firm’s Reputation and Establish Long-Term Relationships with Buyers

Sellers in the consultative industry must collaborate with prospects and customers to develop a relationship of trust. Your reps will learn to use a buyer-focused sales process to convince decision makers that achieving their business objectives requires changing the status quo.

Consulting and Professional Services Sales Training

Enhance Your Firm’s Reputation and Establish Long-Term Relationships with Buyers

Sellers in the consultative industry must collaborate with prospects and customers to develop a relationship of trust. Your reps will learn to use a buyer-focused sales process to convince decision makers that achieving their business objectives requires changing the status quo.

Professional Services Sales Training
Agriculture Sales Training

Agriculture Sales Training

Agriculture Sales Training

Sellers in the agriculture industry must be skilled at adapting their communication to the end user and influencing their purchasing decisions. Your team will learn a buyer-focused sales process that allows them to consult with prospects and turn them into long-term customers.

Hospitality Sales Training

Pharmaceutical Sales Training

Help your sales professionals break through in the crowded pharma marketplace

The playing field for pharmaceuticals sales is crowded – it requires sales reps to work long hours and to be knowledgeable, credible, and insightful in order to be successful. A customized sales training program will give both new hires and existing sales reps access to tools and solutions that will help them sell more effectively.

Pharmaceutical Sales Training

Help your sales professionals break through in the crowded pharma marketplace

The playing field for pharmaceuticals sales is crowded – it requires sales reps to work long hours and to be knowledgeable, credible, and insightful in order to be successful. A customized sales training program will give both new hires and existing sales reps access to tools and solutions that will help them sell more effectively.

Hospitality Sales Training
Compliant recruiting expertise to help your agency find, hire, and keep top talent

Logistics Sales Training

Get your sales professionals on the road to success

Logistics are the backbone of the American economy — keeping materials and supplies flowing to ensure manufacturers can get their products to consumers in a timely fashion. Here, success isn’t just measured in dollars and cents, but minutes and miles. A customized sales training program will give your sales leaders and sales representatives access to tools that will assist them in hiring, planning, and selling more effectively.

Hospitality Sales Training

Aerospace & Aviation Industry Sales Training

Help your sales team take flight

Upskilling your sales team to penetrate aerospace and aviation markets during difficult times is absolutely critical. The proper preparedness, training, and sales approach are the keys to keeping your sales team aloft.

Aerospace & Aviation Industry Sales Training

Help your sales team take flight

Upskilling your sales team to penetrate aerospace and aviation markets during difficult times is absolutely critical. The proper preparedness, training, and sales approach are the keys to keeping your sales team aloft.

Hospitality Sales Training
Hospitality Sales Training

Hospitality Sales Training

Hospitality Sales Training

Sellers in the hospitality industry must be equipped to overcome commoditization and build value that differentiates their offerings from the competition. Your sales team will learn a consultative sales process to help them meet guest needs and establish a strong competitive advantage.

Software & Technology Sales Training

Stay Agile in a Customer-Led Sales Landscape and Establish Strategic Relationships with Buyers

Your IT salespeople must keep up with a constantly shifting selling environment, and customers who are more educated and savvy than ever before. Sellers will learn how to differentiate from the competition and establish strategic business relationships with high-level decision makers.

technology sales training
technology sales training

Software & Technology Sales Training

Stay Agile in a Customer-Led Sales Landscape and Establish Strategic Relationships with Buyers

Your IT salespeople must keep up with a constantly shifting selling environment, and customers who are more educated and savvy than ever before. Sellers will learn how to differentiate from the competition and establish strategic business relationships with high-level decision makers.

government sales training

Government Recruitment Training

Compliant recruiting expertise to help your agency find, hire, and keep top talent

Federal agencies require a firm that understands government contracting procedure, with resources in place to achieve and succeed agency recruiting goals. The Brooks Group is a GSA-Certified Contractor with 18 years of proven performance in the Military and Government sector.

Financial Services Sales Training

Attract New Customers and Build Trust with Clients and Prospects

For salespeople in the financial service industry to succeed, they must empower and educate potential buyers. Your sales team will master the techniques of understanding buyer behavior style and adapting their personality to approach the prospect in the most effective way.

financial services sales training
financial services sales training

Financial Services Sales Training

Attract New Customers and Build Trust with Clients and Prospects

For salespeople in the financial service industry to succeed, they must empower and educate potential buyers. Your sales team will master the techniques of understanding buyer behavior style and adapting their personality to approach the prospect in the most effective way.

What our customers are saying

“An adaptable process and customizable content are keys to success for The Brooks Group’s value based selling program. Is there another sales development company with the depth of tools and the experience to deliver? I doubt it.”

Sales Effectiveness Training

Curt Tueffert
VP of Sales Development
DXP Enterprises

“The Brooks Group provides the highest degree of professionalism in every interaction I’ve had with them. More importantly, the strategies and tactics they teach work in the field to deliver results. The Brooks Group understands what it takes to deliver long-term behavioral change at the sales and sales management level, and I highly recommend their services.”

Sales Effectiveness Training Partners

Patrick Scully
EVP of Sales
Motor Coach Industries

Case Studies by Sales Challenges

See how The Brooks Group has helped clients with sales challenges similar to your own

Ready to take control of how effectively your products are sold? Let’s start a conversation.