Construction Sales Training

Build a successful future for your sales professionals and company.

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Challenges in the Construction Industry

In a competitive marketplace like construction, lives and livelihoods are on the line. While contractors must navigate the balance between expenses and finances, consumers are reliant on several absolutes — quality, timeliness, and a chance to achieve their dreams.

In the construction industry, your business success hinges on the ability for your sales teams and affiliates to get top dollar for your equipment and projects. An underperforming distributor or sales associate can inhibit growth and affect margin and market share. Without the proper training to understand the complexities of the construction marketplace, you may miss targets and goals.

manufacturing sales training

Challenges in the Construction Industry

In a competitive marketplace like construction, lives and livelihoods are on the line. While contractors must navigate the balance between expenses and finances, consumers are reliant on several absolutes — quality, timeliness, and a chance to achieve their dreams.

In the construction industry, your business success hinges on the ability for your sales teams and affiliates to get top dollar for your equipment and projects. An underperforming distributor or sales associate can inhibit growth and affect margin and market share. Without the proper training to understand the complexities of the construction marketplace, you may miss targets and goals.

manufacturing sales training

How Customized Training from The Brooks Group Can Help

The Brooks Group has more than 40 years’ experience in helping construction oriented sales organizations close their knowledge gaps, learn the nuances of the business, and, most importantly, serve as trusted advisors to buyers in a hyper-competitive marketplace.

A customized sales training program will give your affiliates, channel partners, and sales representatives access to tools that allow them to hire strong salespeople, and sales training solutions to help their sales force sell more effectively.

With the right sales training approach, you can build a bright and successful future for your company in the construction industry.

The Brooks Group has partnered with these industry-leading companies and more:

manufacturing sales training clients

Increased Sales Performance in Construction Depends on 3 Key Anchors:

Hiring Assessments

The first step in a successful sales training initiative is making sure the right people are in place to do the job and grow your business. TriMetrix assessments identify talent matched for the position, and give sales leadership a guide for coaching in the most effective way.

Customized Sales Training

IMPACT Selling is a straightforward, memorable sales process that can be applied to a wide range of offerings. Training is customized to incorporate industry challenges and terminology and gives sellers the prospecting and business development skills needed to consult with opportunities, build value, and sell more at higher margins.

Program Reinforcement

Business development training courses must be met with consistent coaching and reinforcement from sales management in order for the results to stick and produce long-term success. Our reinforcement programs solidify the training, and ensure that reps don’t revert back to old habits.

Construction Sales Training from The Brooks Group will Allow Your Sales Organization and Dealers to:

Become a Respected Partner and Advisor

Your organization’s sales performance depends on how well your salespeople can position themselves as expert advisors. A consultative sales process helps reps establish trust and credibility and enhance your firm’s reputation as a service provider.

Become a Respected Partner and Advisor
Navigate Larger Buying Committees

Navigate Larger Buying Committees

Today’s complex selling environment involves multiple decision makers and different levels of user participants. Your reps will learn to identify unique behavior styles, sharpen interpersonal skills, and adapt their approach to sell the way the buyer wants to buy.

Build Value in the Eyes of Your Prospects

Selling intangible solutions requires expert value-building skills and the ability to convince buyers of an immediate need for your service. A buyer-focused sales process allows your reps to identify wants and needs and present undeniable value to your prospects and customers.

Build Value in the Eyes of Your Prospects

Construction Sales Training from The Brooks Group will Allow Your Sales Organization and Dealers to:

Become a Respected Partner and Advisor

Become a Respected Partner and Advisor

Your organization’s sales performance depends on how well your salespeople can position themselves as expert advisors. A consultative sales process helps reps establish trust and credibility and enhance your firm’s reputation as a service provider.

Navigate Larger Buying Committees

Navigate Larger Buying Committees

Today’s complex selling environment involves multiple decision makers and different levels of user participants. Your reps will learn to identify unique behavior styles, sharpen interpersonal skills, and adapt their approach to sell the way the buyer wants to buy.

Build Value in the Eyes of Your Prospects

Build Value in the Eyes of Your Prospects

Selling intangible solutions requires expert value-building skills and the ability to convince buyers of an immediate need for your service. A buyer-focused sales process allows your reps to identify wants and needs and present undeniable value to your prospects and customers.

Bob Butrymowicz

Dealer Development Business Manager
Volvo Construction Equipment

Ready to take control of how effectively your products are sold? Let’s start a conversation.