What Makes Us Different?

A holistic approach to sales culture development and performance improvement

Right now, you may be feeling some symptoms that have led you to research sales training for your organization. At The Brooks Group, we believe the best way to improve the symptoms you’re faced with today—and achieve sustainable sales performance improvement in the long-term—is to take an intentional, holistic approach.

We’re committed to helping your sales organization achieve success today, tomorrow, and into the future. To do that, we’ll partner with you to improve or develop your sales culture based on three proven pillars of success.

Three Pillars that Will Drive Top Performance in Your Sales Organization

The Right Talent

Define exactly what your positions need so you can hire the best—and make sure existing talent is in a role that maximizes their strengths.

Continuous Development

Make training and development an ongoing process so that new behaviors and processes are ingrained in your culture.

Quality Sales Coaching

Give sales managers the tools and strategies to reinforce new skills and deliver targeted coaching to each sales rep.

Watch how The Brooks Group’s holistic approach to sales performance improvement can come alive in your organization.

We’re with You Every Step of the Way

The first step to improving your sales performance is identifying where you are today. We’ll partner with you on a discovery phase to assess your current talent, the real challenges your sales team faces in the field, and opportunities to strengthen your culture.

Next, we’ll collaborate with your organization’s stakeholders to identify key objectives and develop a plan for reaching them. Taking into consideration your unique needs, a training program will be designed, rolled-out, and reinforced using best practices to minimize disruption and maximize application and retention.

Finally, we’ll work with you to develop an extended timeline to layer on advanced skills and track the progress of your sales development initiative.

A Holistic Approach Builds a Scalable “Sales Machine”

With the three pillars in place, you’ll establish a solid foundation for your sales culture to thrive.

  • An emphasis on Sales Management Training will result in coaching activity that reinforces new behaviors.
  • Comprehensive personal assessments ensure you hire and retain the best talent.
  • And a culture of continuous development will advance your team’s selling skills even further, and keep your organization ahead of the competition.

The Brooks Group is committed to working with you every step of the way. From evaluating where you are today, to identifying where you want to be in the future, and working closely with you to address the gaps that will help you meet and exceed your organization’s goals.

Ready to see the whole picture of sales performance improvement, and not just the pieces to the puzzle? Let’s start a conversation.