Sales Performance Research & Insights
Access the latest guides, webinars, white papers, and more to help you become a more effective sales leader.
WHITE PAPERS, GUIDES, & REPORTS
How to Manage a Multigenerational Sales Team
In this sales leader guide, we share actionable advice for how to lead, understand, and train each generation.
Managing a Multigenerational Sales Team
In this report, we surveyed 155 B2B sales leaders across multiple industries to understand each generation of sales professionals.
Change Management Success Checklist
Use this step-by-step plan to drive adoption of new skills, products, processes, and technology.
ON-DEMAND WEBINAR
How to Train and Coach a Multigenerational Sales Team
There are four generations of working sales professionals today: Gen Z, Millennials, Gen X, and Baby Boomers. This means many sales leaders are managing multigenerational teams—and leading team members who are a different generation from their own.
Watch this on-demand webinar to learn how to manage your multigenerational sales team.
SALES LEADER BLOG
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SUCCESS STORIES
Hitachi Energy:
Handling difficult conversations
“Being able to communicate using a common language was the driver behind having training across all the North American facilities. We’ve been able to turn things around since we’ve had the training on difficult discussions. It’s worked out great. And the proof is in the data.”
Distinguished Programs:
World-Class Sales Process for Complex Solutions
“We brought in The Brooks Group to standardize our training and development, our sales process, and our planning. We chose it because it’s rated quite highly in publications in the selling world, and it provides both assessments and online tools to reinforce the training.”
AWARDS
The Brooks Group is consistently recognized as a sales training industry leader and top employer.
