Sales Performance Research & Insights
Access the latest guides, webinars, white papers, and more to help you become a more effective sales leader.
WHITE PAPERS, GUIDES, & REPORTS
AI Checklist for Sales Leaders
Download the checklist for practical advice to help you introduce AI to your sales team effectively.
AI Glossary for Sales Leaders
Download this glossary for the foundational types of AI every sales leader needs to understand, explained in straight-forward language.
2026 Sales Leader Report
Download this report for new research from The Brooks Group and five trends for developing high-performing sellers.
ON-DEMAND WEBINAR
How to Handle Difficult Conversations with Customers
In this session, we challenge the assumption that activity equals effectiveness and make the case for consultative selling as the foundation of any high-performing sales process.
If your process isn’t driving the outcomes you need, this webinar will show you why—and what to do about it.
RESOURCE CENTER
AI for Sales Leaders
Resources to help you develop a high-performing sales team in the age of AI.
SALES LEADER BLOG
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SUCCESS STORIES
Hitachi Energy:
Handling difficult conversations
“Being able to communicate using a common language was the driver behind having training across all the North American facilities. We’ve been able to turn things around since we’ve had the training on difficult discussions. It’s worked out great. And the proof is in the data.”
Distinguished Programs:
World-Class Sales Process for Complex Solutions
“We brought in The Brooks Group to standardize our training and development, our sales process, and our planning. We chose it because it’s rated quite highly in publications in the selling world, and it provides both assessments and online tools to reinforce the training.”
AWARDS
The Brooks Group is consistently recognized as a sales training industry leader and top employer.
