Strategic Account Management Training
Enable Your Sales Teams to Become Trusted Advisors and Retain Key Accounts – Now Offered as Open Enrollment
Start dates for in-person sessions are listed below and will meet for 1.5 days. Inquire for specific schedules.
Start dates for the virtual instructor-led training program are listed below. Inquire for specific schedules.
Why Choose Key Account Manager Training Courses from The Brooks Group?
Successful companies understand the importance of protecting and growing their most profitable accounts. Your sales and account team must have the skills and tools to prioritize key customers and establish strong relationships with all contacts involved in the decision making process.
The Strategic Account Management training will help your salespeople master the art of organizing, managing, and growing their most profitable business accounts through well-defined, effective account management procedures. In this live, instructor-led course (offered virtually or in-person) participants will learn a highly practical system for developing and providing service to each of their key accounts in ways that will strengthen client relationships—and drive additional sales revenue for your company.
Who is This Program Intended For?
Account Managers, Account Executives, or other sales professionals responsible for gaining, growing and retaining key accounts essential to the organization.
Position Account Managers as Strategic Advisors
Positioning, questioning, and business acumen training allow participants to build value and gain trust with key clients
Improve Efficiency and Shorten the Sales Cycle
Consistent, repeatable account management practices increase ROI and improve Account Manager’s time management
Increase Depth Within Key Accounts
Improve key account management and build trusted stakeholder relationships within each account to drive revenue and referrals
Develop Profitable, Long-Term Customer Relationships
Account managers will learn to recognize and recommend new business opportunities and increase customer spend
Create Actionable Account Plans
Increase revenue with actionable plans to generate new selling opportunities in high potential accounts
What’s included in the Strategic Account Management training program?
- 8 hours of practical, easy to implement strategic account management training delivered virtually by our expert facilitators. This instructor-led program can be offered virtually or in-person.
- The Strategic Account Planning tool to help account managers maximize the potential in each strategic account
- The Prioritizing Accounts tool
- Four weekly follow-up sessions with a sales effectiveness coach to reinforce and provide further training with real accounts
Tap into the growth opportunity of your organization’s most essential accounts with The Brooks Group’s Strategic Account Management workshop optimized for virtual or in-person delivery.
“As we strive to improve as a sales organization The Brooks Group’s Strategic Account Management program has helped our sales team build account plans that put the focus where it belongs, on the customer. The Brooks Group spends the time to understand our organization, our customers, and the business environment we operate in, then customizes programs to help our sales team achieve greater success with our customers.”
Director of Sales and Service, Swagelok
Frequently Asked Questions
What do participants need to bring to the Strategic Account Management training program?
During the training, participants will work individually and as a team to develop strategic account plans that they can execute after each session.
Each participant will need to identify two accounts that they can work with during the program. These two accounts should reflect untapped opportunity for the participant, and related historical business data should be accessible.
Is the program for individuals or teams?
The Strategic Account Management training program is designed for teams and now as an open enrollment program for individuals.
Additional Insights to Improve Strategic Account Management Skills