Strategic Account Management Training

Enable your salespeople to become trusted advisors to your most essential clients

This customizable Key Account Management training program will help your salespeople master the art of organizing, managing, and growing their most profitable business accounts. Participants will learn a highly-practical system for developing each of their key accounts in ways that will strengthen the client relationship—and drive additional sales revenue for your company.

Who is This Program Intended For?

Teams of Account Managers, Account Executives, or other sales professionals responsible for gaining, growing, and retaining key accounts essential to the organization.

 

Program Benefits

Position Account Managers as Strategic Advisors

Position Account Managers as Strategic Advisors

Positioning, questioning, and business acumen training allow participants to build value and gain trust with key clients

Improve Efficiency and Time Management

Improve Efficiency and Time Management

Consistent, reliable key account management practices increase organization and ROI, and shorten sales cycles

Increase Depth Within Key Accounts

Increase Depth Within Key Accounts

Account managers will learn to recognize and recommend new business opportunities and increase customer spend

Develop Profitable, Long-Term Relationships

Develop Profitable, Long-Term Relationships

Improve relationship management and increase depth with each major account to drive revenue and referrals

What’s included in the Strategic Account Management training program?

  • Two days of practical, easy to implement strategic account management instruction presented by one of our expert sales effectiveness trainers
  • The Strategic Account Planning tool
  • Four monthly follow-up sessions with a sales effectiveness coach to reinforce and provide further training with real accounts

Strategic Account Management Program Overview

Day 1

Develop Your Strategy

  • Account Management Fundamentals
  • Identify Accounts
  • Build Your Account Plan
Day 2

Execute Your Strategy

  • Manage Opportunities
  • Build and Sustain Trust
  • Facilitate Business Conversations
  • Communicate Value
  • Moving Forward
*Full agenda details included in Info Packet, request below.

Tap into the growth opportunity of your organization’s most essential accounts with The Brooks Group’s Strategic Account Management training program.

“As we strive to improve as a sales organization The Brooks Group’s Strategic Account Management program has helped our sales team build account plans that put the focus where it belongs, on the customer. The Brooks Group spends the time to understand our organization, our customers, and the business environment we operate in, then customizes programs to help our sales team achieve greater success with our customers.”

—John Holmes, Director of Sales and Service, Swagelok

Frequently Asked Questions

What is the length of the program?
The Strategic Account Management training course is typically delivered as an in-depth, 2-day program and allows participants to develop detailed account management plans for their own strategic clients. The length and content can be adjusted to meet your organization’s specific needs.

How can the program be customized?
Customized programs include learning tools that incorporate the language, examples, and case studies that are most relevant in your organization’s unique selling environment.

What do participants need to bring to the program?
During the training, participants will work individually and as a team to develop strategic account plans that they can execute on as soon as they’re back on the job.

Each participant will need to identify two accounts that they can work with during the program. These two accounts should reflect untapped opportunity for the participant, and related historical business data should be accessible.

Is the program for individuals or teams? 
The Strategic Account Management program is designed for teams, not individuals. 

Ready to maximize the profitability of your existing accounts? A representative from The Brooks Group can help get you started.