The Sales Leader Blog
The latest insights on Sales Leadership, Sales Training, Sales Strategy, and Sales Effectiveness
Do You Have the Right Talent in the Right Seats?
Companies spend an enormous amount of money trying to motivate, inspire, and essentially change their employees. In 2021, self-improvement was a $10.4 billion industry. (source) It’s been said, however, that people will always do exactly what people want to do. ...
Using Emotional Intelligence to Build Trust in Your Brand
(EQ)We all know that developing trust is one of the keys to long term sales success. Unfortunately, trust takes a big hit when a company can’t deliver on its promises, which is where many companies can find themselves due to persistent supply chain issues. Successful...
How To Plan Effective Global Sales Training
Companies with salespeople who sell around the globe are starting to recognize the importance of finding effective sales training to create a standardized approach throughout their organization.
When working with global customers, salespeople may find that purchasing decisions are made in a home office located in a different country. Global sales training creates consistency in the sales process, which becomes especially important when people need to collaborate with peers from different parts of the world.
Value of Live, In-Person Sales Training
The Brooks Group was recognized by Investopedia as having the best virtual sales training in the country. So it may come as a surprise to learn that we actually recommend live training, at this moment in time. Yes, we spent years developing a best in class virtual...
Benefits of Organization-Wide Sales Training and Coaching
According to CSO Insights, 94% of businesses have increased their targets but only 44% believe their sales strategy is able to help them hit those goals. The goal of any organization is to generate revenue. Everything you do is ultimately in pursuit of that goal....
How to Win at Sales in the Distribution and Franchise Channels
The year 2021 has brought in new sense of optimism for channel networks, distribution networks and franchises. A recent survey of B2B enterprises with channel operations showed that: 91% of companies plan to increase revenue directly attributed to their partner...
Space – The Learning Frontier: How Brooks(OS) is Making Lessons Stick
In the famous science fiction franchise “Star Trek,” space was considered the final frontier. At The Brooks Group, we, too, consider space to be very special. In fact, “space” is the essence of our latest innovation, Brooks(OS) – a sales training program that...
Four Sales Takeaways After a Life-Changing Year
Co-written with Juan Kingsbury, Founder, Career Blindspot When Bob Dylan sung about how “The Times, They Are A-Changin’,” he likely didn’t have 2020 in mind – though he certainly created a relatable lament about unexpected transitions that still resonates...