Michelle Richardson

Michelle Richardson

VP of Sales Performance Research

Industry Expertise and Experience

  • Direct and Channel Sales
  • Sales Leadership
  • Coaching
  • Negotiation
  • Complex Selling
  • Sales Strategy
  • Talent Management


Professional Certifications

  • ATD Member
  • SHRM Member
  • ISA Member

Michelle Richardson is the Vice President for Sales Performance Research. In her role, she is responsible for spearheading industry research initiatives, overseeing consulting and diagnostic services, and facilitating ROI measurement processes with partnering organizations.

Michelle brings over 25 years of experience in sales and sales effectiveness functions through previously held roles in curriculum design, training implementation, and product development to the Sales Performance Research Center.

Michelle’s depth of knowledge on instructional design principles and her keen attention to detail have significantly enhanced our core IMPACT Selling® training programs, as well as offerings related to strategic and complex sales, account management, negotiation skills, sales management, coaching, and ROI measurement.

Michelle holds a BA from the College of William and Mary in Williamsburg, VA. She has also completed coursework in the Phillips ROI Methodology from the ROI Institute, Inc. Michelle has 16+ years in curriculum design and sales training, and has customized more than 300 programs during her tenure with The Brooks Group. Here are just a few key clients that she has customized programs for:

• Abbott Medical Optics • ADAMA • American Augers
• Bell Canada • Flexpipe • HCR ManorCare
• Honda Aircraft Company • Horizon North Logistics • Irving Oil
• Kerr Dental • NextEra Energy • PEI Genesis
• Seaman Corp • US Air Force Reserve • Victrex