IMPACT Selling® Professional Sales Training Program

A consultative selling approach that’s simple, flexible, and buyer-focused

Why Choose the IMPACT Selling® Professional Sales Training Program?

IMPACT Selling is The Brooks Group’s flagship professional sales training program and the beginning point of most corporate sales training initiatives our clients engage in.

Taught to over one million sales professionals and teams around the world, IMPACT focuses on building prospect and customer relationships and identifying solutions through open-ended questions and active listening learning styles.

The repeatable steps of IMPACT program will allow your sales team to meet prospects and customers where they are in the buying process to maintain alignment, build credibility, improve the predictability of your sales funnel, and engage in meaningful dialogue that progresses the sale.

IMPACT training will give your team the tools to research and connect with your target corporate business and buyer persona, ask the right questions, and listen to understand their business challenges. They’ll be able to create more effective sales emails, have more success finding & gaining leads, and connect with people making purchasing decisions in a way that leads to more closed business.

View the video below to discover the benefits of IMPACT Selling.

The IMPACT Selling process is defined by 6 straightforward learning steps:

professional sales training

Behind IMPACT’s simplicity is a powerful business sales process that enables reps & their teams to engage in high-level corporate sales conversations that convert more buyers.

IMPACT Selling Program Benefits

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Increased sales revenue and greater margin

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Shortened sales cycles to reduce time-to-close

professional sales training

Clarity of goals all the way from the tactical to the strategic level

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Better pre-call planning and positioning skills

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Improved communication with different buying styles

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Classroom team training program that’s easily applied in the real world

“The Brooks Group IMPACT sales process has helped our company establish a common language and methodology among our sales team and management. The customized training and facilitation allowed us to train at a pace that was most effective for our group and the ongoing coaching calls have reinforced the methodology in real-life situations.

Ultimately, we have been able to create more value for our customers which allows us to support a culture based on consultative versus transactional selling.”

—Chris Trevey, President/CEO, Carlton Scale

IMPACT Selling Program Overview

Day 1

Module 1

IMPACT Selling Fundamentals

Uncovering Your Personal Selling Style (Sales Assessment Results)

Module 2

The Investigate Step

Module 3

The Meet Step

Day 2

Module 4

The Probe Step

Module 5

The Apply Step

Module 6

The Convince Step

Module 7

The Tie-It-Up Step

Module 8

Next Steps

Full agenda details included in Info Packet, request below.

Establish a Common Sales Language with IMPACT Selling

Conversations about business skills development, prospects, opportunities, and one-on-one coaching are streamlined when everyone on the team can start to speak a common sales language.

With just a handful of targeted questions, sales leadership can quickly receive the information they need to understand which step of the sales process each opportunity is in and deliver targeted coaching to improve sales performance. 

IMPACT as your operating system saves time by keeping sales reps organized and on track and gives managers insight into strength and challenge areas—so they can course correct and forecast more accurately.


A Simple Framework Customized to Fit Your Needs

The beauty of The IMPACT Corporate Selling sales training program is its simplicity. There are no complex theories for your sales team to learn and translate, just straightforward, actionable sales training skills and strategies they can apply to opportunities the very next day to improve their overall success & leadership. 

The simple selling framework can be easily adapted and customized to reflect your organization’s real-world sales environment and your sales enablement needs.

The benefits of customized sales training programs include:

  • Targeted skills training on your team’s & business's specific challenge areas
  • Increased buy-in from your sales reps
  • Improved engagement levels during the training program
  • Greater likelihood for new knowledge and selling skills to get applied in the field
  • Significantly higher retention levels 6 months post-sales training

Choose the Professional Sales Training Format that Fits Your Sales Enablement Strategy

Bring IMPACT Selling to your sales team in a way that makes the most sense for your strategy and budget. Or, combine delivery methods with a blended learning approach.

IMPACT Selling – Live Classroom Training

Often considered the gold standard of sales training programs, capture your participant’s attention and engage them in a face-to-face setting.

IMPACT-U Online Sales Training

Train your sales force, anytime, anywhere. Microlearning and game-based, explore an award-winning system that goes beyond traditional sales training courses.

Virtual IMPACT Selling – Live, Web-based Instructor-led Training

Eliminate travel with instructor-led training that meets your team wherever they are. Engaging weekly courses and activities equip reps with the skills need for sales success.

Partner with an Award-Winning Corporate Sales Enablement Provider

The Brooks Group is recognized on a consistent basis as a front-runner in the sales performance industry. The credibility of our methodology and implementation is backed up by our clients' success and the awards our program receives on a continuous basis.

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Selling Power Magazine Top 20 Sales Training Companies of the Year

Award Received for the following years:

professional sales training

Training Industry Top 20 Sales Training Companies of the Year

Award Received for the following years:

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Stevie Awards for Sales and Customer Service

Award Received for the following years:

Ready to equip your team with a sales process proven to get results? Let’s start a conversation.