IMPACT Selling® Sales Training Program

A consultative selling approach that’s simple, flexible, and buyer-focused

IMPACT Selling is The Brooks Group’s flagship training program and the basis of most corporate sales training initiatives our clients engage in.

Taught to over one million sales professionals around the world, IMPACT focuses on building prospect and customer relationships and identifying solutions through open-ended questions and active listening.

The repeatable steps of IMPACT will allow your sales team to meet prospects and customers where they are in the buying process to maintain alignment, build credibility, and engage in meaningful dialogue that progresses the sale.

View the video below to discover the benefits of IMPACT Selling.

The IMPACT Selling process is defined by 6 straightforward steps:

The steps of IMPACT selling

Behind IMPACT’s simplicity is a powerful sales methodology that enables reps to engage in high-level sales conversations that convert more buyers.

IMPACT Selling Program Benefits

Increased sales revenue and greater margin

Increased sales revenue and greater margin

Shortened sales cycles to reduce time-to-close

Shortened sales cycles to reduce time-to-close

Clarity of goals all the way from the tactical to the strategic level

Clarity of goals all the way from the tactical to the strategic level

Better pre-call planning and positioning skills

Better pre-call planning and positioning skills

Improved communication with different buying styles

Improved communication with different buying styles

Classroom training that’s easily applied in the real world

Classroom training that’s easily applied in the real world

“The Brooks Group IMPACT sales process has helped our company establish a common language and methodology among our sales team and management. The customized training and facilitation allowed us to train at a pace that was most effective for our group and the ongoing coaching calls have reinforced the methodology in real-life situations.

Ultimately, we have been able to create more value for our customers which allows us to support a culture based on consultative versus transactional selling.”

—Chris Trevey, President/CEO, Carlton Scale

IMPACT Selling Program Overview

Day 1

Module 1

IMPACT Selling Fundamentals


Uncovering Your Personal Selling Style (Sales Assessment Results)


Module 2

The Investigate Step


Module 3

The Meet Step

Day 2

Module 4

The Probe Step


Module 5

The Apply Step


Module 6

The Convince Step


Module 7

The Tie-It-Up Step


Module 8

Next Steps

Full agenda details included in Info Packet, request below.

Establish a Common Sales Language with IMPACT Selling

Conversations about skills development, prospects, opportunities, and one-on-one coaching are streamlined when everyone on the team speaks a common sales language.

With just a handful of targeted questions, sales managers can quickly receive the information they need in order to coach and improve each rep’s sales performance.

IMPACT as your operating system keeps sales reps organized and on track and gives managers insight into strength and challenge areas—so they can course correct and forecast more accurately.

 

A Simple Framework Customized to Fit Your Needs

The beauty of The IMPACT Selling sales training program is its simplicity. There are no complex theories for your sales team to translate, just straightforward, actionable sales training strategies they can apply to opportunities the very next day to improve their overall sales performance.

The simple selling framework can be easily adapted and customized to reflect your organization’s real-world sales environment and your sales enablement needs.

The benefits of customized sales training programs include:

  • Targeted skills training on your team’s specific challenge areas
  • Increased buy-in from your sales reps
  • Improved engagement levels during the training course
  • Greater likelihood for new knowledge and selling skills to get applied in the field
  • Significantly higher retention levels 6 months post-sales training
 
 

Choose the Training Format that Fits Your Sales Enablement Strategy

Bring IMPACT Selling to your sales team in a way that makes the most sense for your strategy and budget. Or, combine delivery methods with a blended learning approach.

IMPACT Selling – Live Classroom Training

Often considered the gold standard of sales training programs, capture your participant’s attention and engage them in a face-to-face setting.

IMPACT-U Online Sales Training

Train your sales force, anytime, anywhere. Microlearning and game-based, explore an award-winning system that goes beyond traditional sales training programs.

Virtual IMPACT Selling – Live, Web-based Instructor-led Training

Eliminate travel with instructor-led training that meets your team wherever they are. Engaging weekly courses and activities equip reps with the skills need for sales success.

Partner with an Award-Winning Sales Enablement Provider

The Brooks Group is recognized on a consistent basis as a front-runner in the sales performance industry. The credibility of our methodology and implementation is backed up by the awards we receive on a continuous basis.

Selling Power

Selling Power Magazine Top 20 Sales Training Companies of the Year

Award Received for the following years:
2010-2019

Training Industry

Training Industry Top 20 Sales Training Companies of the Year

Award Received for the following years:
2010-2019

Stevie Awards

Stevie Awards for Sales and Customer Service

Award Received for the following years:
2011-2019

Ready to equip your team with a sales process proven to get results? Let’s start a conversation.