Sales Performance Research & Insights
Access the latest guides, webinars, white papers, and more to help you become a more effective sales leader.
WHITE PAPERS, GUIDES, & REPORTS
The Essential Guide to AI for Sales Coaching
Download this guide for practical advice to help you adopt AI to improve the quality and frequency of sales coaching.
24 Biggest Sales Myths–Debunked
The sales profession is evolving, yet outdated myths persist among some sales leaders and organizations, hindering progress and performance. Download to learn 24 sales myths.
Sales Talent Acquisition Guide
A well-defined—and well-executed—selection process is essential to hiring, retaining, and developing sellers to their full potential. This guide explains each step for building a high-performing sales team.
ON-DEMAND WEBINAR
Achieving Sales Goals: Using Assessments to Hire, Develop, and Win
Understanding the unique makeup of your sales team isn’t just a good idea—it’s essential for achieving your strategic sales goals.
Watch this webinar to learn actionable insights for how to assess your team and deliver targeted training initiatives that yield measurable sales results.
SALES LEADER BLOG
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SUCCESS STORIES
Hitachi Energy:
Handling difficult conversations
“Being able to communicate using a common language was the driver behind having training across all the North American facilities. We’ve been able to turn things around since we’ve had the training on difficult discussions. It’s worked out great. And the proof is in the data.”

Distinguished Programs:
World-Class Sales Process for Complex Solutions
“We brought in The Brooks Group to standardize our training and development, our sales process, and our planning. We chose it because it’s rated quite highly in publications in the selling world, and it provides both assessments and online tools to reinforce the training.”
