Sales Performance Research & Insights

Access the latest guides, webinars, white papers, and more to help you become a more effective sales leader.

WHITE PAPERS, GUIDES, & REPORTS

24 Biggest Sales Myths

24 Biggest Sales Myths–Debunked

The sales profession is evolving, yet outdated myths persist among some sales leaders and organizations, hindering progress and performance. Download to learn 24 sales myths.

Sales Talent Acquisition Guide: How to Hire, Onboard, and Retain High-Performing Sellers 

Sales Talent Acquisition Guide

A well-defined—and well-executed—selection process is essential to hiring, retaining, and developing sellers to their full potential. This guide explains each step for building a high-performing sales team.

Best Practices of Winning Sales Teams

Best Practices of Winning Sales Teams

Download the new report to learn significant differences in how sales teams that meet or exceed revenue goals onboard, train, and coach their teams to sell more effectively. 

ON-DEMAND WEBINAR

Strategic Account Management: Driving Revenue from Existing Accounts

New Research: Best Practices of Elite Sales Teams

Top-performing sales teams succeed even in challenging climates. This webinar, based on new research from The Brooks Group, reveals what separates successful sales teams from those that don’t meet their revenue goals.

Watch to learn what elite sales teams do differently to build long-term customer relationships and drive profitability

SALES LEADER BLOG

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SUCCESS STORIES

Hitachi Energy:

Handling difficult conversations

“Being able to communicate using a common language was the driver behind having training across all the North American facilities. We’ve been able to turn things around since we’ve had the training on difficult discussions. It’s worked out great. And the proof is in the data.”

Distinguished Programs:

World-Class Sales Process for Complex Solutions

“We brought in The Brooks Group to standardize our training and development, our sales process, and our planning. We chose it because it’s rated quite highly in publications in the selling world, and it provides both assessments and online tools to reinforce the training.”

AWARDS

The Brooks Group is consistently recognized as a sales training industry leader and top employer.

2025 Selling Power Top Sales Training Companies - The Brooks Group
Training Industry Top 20 Sales Training Company for 2025
2025 Stevie's Gold Winner for Sales & Customer Service
2025 Stevie's Silver Winner for Sales & Customer Service
2025 Stevie's Bronze Winner for Sales & Customer Service
Selling Power's Top Virtual Sales Training Companies 2024

THE BROOKS GROUP NEWS

The Brooks Group Named a Selling Power 2025 Top Sales Training Company

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