Unifying and Standardizing Your Sales Process
Unify Your Sales Team By Developing a Standardized Sales Process
IMPACT Selling® is not only easy to remember and apply, it’s also designed to be easily incorporated into your existing systems, software, and day-to-day operations. Here’s how The Brooks Group makes the standardization process efficient, uncomplicated, and effective:
The Brooks Group’s fast-to-deploy, customized sales training gets sales teams marching in the same direction by offering:
Training that’s rapidly customized to your unique sales environment
Our Agile Customization Process includes ride-alongs and surveys that tailors the content to your sales teams on-the-ground reality while also building acceptance and buy-in from the end users.
Real-time sales coaching that makes new skills habit
You can’t standardize around a system unless the system is actually used. Real-time Sales Coaching gives your sales reps a chance to put new learning to use under the guidance of an experienced sales coach.
Sales management training to benefit the most critical player on your sales team
Ensure that salespeople are focused on the right activities by improving the coaching skills of your sales managers.
Operationalized sales training that threads easily into your current systems
Classroom training that gets imbedded into your CRM, salesforce automation, and operational tools quickly becomes the “new normal” for your sales team.
Brooks Talent Index assessments that identify the ideal sales profile of your positions
Determining the key competencies a position requires for success gauges where current team members stand, and helps to standardize and improve ongoing hiring efforts.
Do You Really Need Customized Sales Training?
Non-Customized
Sales Training
The Brooks Group Customized Sales Training
Classroom DeliveryWithout Customized Training…
Off-the-shelf sales training doesn’t take into account the unique set of challenges that take place in any given selling environment. This results in lower engagement levels from attendees who don’t find the content immediately applicable.
With Customized Training…
Relevant, useful content captures the attention of attendees who realize the training will be immediately beneficial in their day-to-day lives. The training is met with interest, rather than resistance.
ComprehensionWithout Customized Training…
The science of adult learning shows that comprehension is based on the relevance and usefulness of the content. That's why non‑customized sales training that doesn't match a salesperson's everyday reality gets lost in translation.
With Customized Training…
When learners can apply their previous experience to the content, their ability to comprehend and retain the information dramatically increases. That's why customized training from The Brooks Group gets real traction.
24-Hour RetentionWithout Customized Training…
After 24 hours, learners retain only 33% of new content. This rate can be improved by customizing the content‑making it more relevant and useful to the learners.
With Customized Training…
Relevant and useful training material combats the forgetting curve, meaning more of the training sticks with your team.
3 Month RetentionWithout Customized Training…
Standard online reinforcement improves retention of new information, but doesn't reinforce the actual application of new skills. That means knowledge doesn't get translated into the field.
With Customized Training…
Real time group sales coaching provides challenge‑based and socially reinforced training and coaching that strengthens understanding and gets your people applying new skills to their current prospects.
AppliedWithout Customized Training…
Learners experience a "knowing‑doing gap" when they don't receive regular training‑specific sales coaching from managers, and when the training is not integrated into daily activities like CRM.
With Customized Training…
Sales coaching that helps your team directly apply training to their current challenges, combined with the ability to thread training throughout your existing systems makes new skills and processes the "new normal".
In UseWithout Customized Training…
Over time, more training knowledge will continue to be lost if it's not made to be the "new normal" by coaching and integration into everyday systems and processes.
With Customized Training…
When sales training and sales management training have been operationalized to your unique environment, new skills and sales methods get hardwired into your organization‑allowing you to achieve genuine training sustainability.
What kind of financial commitment can you expect with customized sales training?
The Brooks Group doesn’t believe in “one-size-fits-all” training programs. We’ll work with you to develop a program that’s right for your team.
Pricing will vary from 5,000-60,000 USD depending on the level of customization that takes place, with an average program coming in at around 15,000 USD.
