Train Better.
Hire Smarter.
Grow Sales

Our Clients Win More Deals, More Often

About The Brooks Group

Founded in 1977, The Brooks Group is a corporate sales training and sales management training company focused on helping companies build top-performing sales teams. Our training systems provide street smart, actionable strategies that help salespeople sell more effectively and sales managers coach and lead more successfully. Our no-nonsense, customizable approach skips the fluff and focuses on what will actually get results for your team.

At the core of every program delivered by The Brooks Group are the solid, tested principles and tools of IMPACT Selling® – the system created from over 15 years of research and validation. IMPACT is a linked, 6-step selling process that has been taught to over 1,000,000 sales professionals around the world in over 350 industries, 8 different languages, and 22 countries.


The Brooks Group can customize and deliver a sales training program for your organization, whether you’re located in New York, California, or anywhere in between. We’ve delivered training in 22 countries around the world in over ten languages and can customize the training that’s right for your team.

Areas of Specialization

IMPACT Selling is a system that’s easy to learn and apply, but the real beauty is in its flexibility. IMPACT allows salespeople to sell virtually any product or service more effectively (the Air Force Reserves and the Air National Guard even use the system for recruiting purposes).

But one industry The Brooks Group knows better than any other is the industrial manufacturing and industrial distribution markets. We’ve helped hundreds of manufacturing and distribution clients transform their businesses with customized sales training, sales management, and sales hiring assessments.

Closing the Loop

Just a few tweaks can benefit both sides of the manufacturer-distributor relationship and resolve friction that may stand in the way of results.

Working with The Brooks Group allows industrial manufacturers and distributors to:

Elevate the relationship

between distributor and manufacturer to achieve strategic goals on both sides

Increase valuable communication

to support product knowledge

Maintain brand integrity

as products pass through the distribution network

Find and develop

top sales talent to sell the products at high margin

Industry Awards

Communication is key when looking for an ideal manufacturer-distributor partnership. The Brooks Group helps both parties to understand, develop, train, and set guidelines for an ideal relationship that both parties can maintain and grow.

What our customers are saying

“The Brooks Group IMPACT sales process has helped our company establish a common language and methodology among our sales team and management. The customized training and facilitation allowed us to train at a pace that was most effective for our group and the ongoing coaching calls have reinforced the methodology in real-life situations. Ultimately, we have been able to create more value for our customers which allows us to support a culture based on consultative versus transactional selling.”

Chris Tevey Sales Training Testimonial

Chris Trevey
Carlton Scale

“The Brooks Group provides the highest degree of professionalism in every interaction I’ve had with them. More importantly, the strategies and tactics they teach work in the field to deliver results. The Brooks Group understands what it takes to deliver long-term behavioral change at the sales and sales management level, and I highly recommend their services.”

Patrick Scully sales management training

Patrick Scully

EVP of Sales
Motor Coach Industries

“The Brooks Talent Index has been a fantastic addition to our talent management toolkit. It has helped us identify, hire, and retain salespeople and sales managers that are a much better fit for our culture. The cool thing about Brooks Talent Index is that it’s not just a hiring tool. It also provides us with powerful info that helps our managers coach and mentor reps by providing insights into how to use the motivators, personal skills, and behaviors the reps bring to the job to help them be more successful.”

Marty Tanner talent management

Marty Tanner
Director of Sales

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