Train Better. Hire Smarter. Grow Sales.
Our Clients Win More Deals, More Often.
About The Brooks Group
Founded in 1977, The Brooks Group is a corporate sales training and sales management training company focused on helping companies build top-performing sales teams. Our training systems provide street smart, actionable strategies that help salespeople sell more effectively and sales managers coach and lead more successfully. Our no-nonsense, customizable approach skips the fluff and focuses on what will actually get results for your team.
At the core of every program delivered by The Brooks Group are the solid, tested principles and tools of IMPACT Selling® - the system created from over 15 years of research and validation. IMPACT is a linked, 6-step selling process that has been taught to over 1,000,000 sales professionals around the world in over 350 industries, 8 different languages, and 22 countries.
The Brooks Group can customize and deliver a sales training program for your organization, whether you’re located in New York, California, or anywhere in between. We’ve delivered training in 22 countries around the world in over ten languages and can customize the training that’s right for your team.
Sales Hiring and Assessments
Be sure you're putting your money and time behind the right people. The Brooks Talent Index uses a 4-part assessment to help you hire, develop, and retain top sales performers.
Sales Management Training
The sales manager is the most important member of the sales team. Who they hire, how they coach their people, and how they hold people accountable will make or break your performance levels.
Sales reps need a solid process they can follow with every opportunity. IMPACT Selling is buyer-focused and easy for salespeople to learn and apply in the real world. Most important–it gets results.
Areas of Specialization
IMPACT Selling is a system that’s easy to learn and apply, but the real beauty is in its flexibility. IMPACT allows salespeople to sell virtually any product or service more effectively (the US Marines, Air Force Reserves, and the Air National Guard even use the system for recruiting purposes).
But one industry The Brooks Group knows better than any other is the industrial manufacturing and industrial distribution markets. We’ve helped hundreds of manufacturing and distribution clients transform their businesses with customized sales training, sales management, and sales hiring assessments.
Industrial Sales Training
In the early 2000's, strong relationships could carry a sales rep. But as we all know, times have changed. How do you face a commoditized marketplace threatened by overseas manufacturers, lower priced competitors, and savvier (committee based) buyers?
Today's successful salespeople need a different skill set—one that positions them as strategic advisors in the eyes of their customers.
Industrial Distribution Sales Training for Selling to
It’s the ugly reality of industrial distribution: what you’re selling is seen by buyers as a commodity. When every cost is scrutinized and the competition low balls prices on similar products, your people need a new strategy to communicate value.
This is where The Brooks Group can help.
We provide customized sales training solutions for industrial distribution organizations that help identify ideal buyers, sell on value, differentiate from the competition, and earn more sales.
Industrial Manufacturing Sales Training for Selling Through Distribution Networks
Manufacturers need to increase their market share and distributors are focused on protecting their margins. If that sounds familiar, then you know the strain that can result from the misalignment of goals between district managers and dealer reps.
But there's a solution that can help both parties succeed.
By delivering our 10 step OEM-Sponsored Sales Training program, you’ll be providing your Dealer Network with what they want – sales growth – in a way that helps you achieve your goals as well.
Closing the Loop
Just a few tweaks can benefit both sides of the manufacturer-distributor relationship and resolve friction that may stand in the way of results.
Working with The Brooks Group allows industrial manufacturers and distributors to:
Elevate the distributor-manufacturer relationship to achieve strategic goals on both sides
Maintain brand integrity as products pass through the distribution network
Increase valuable communication to support product knowledge
Find and develop top sales talent to sell the products at high margin
What Our Customers Are Saying
- Chris Trevey
- Patrick Scully
EVP of Sales
Motor Coach Industries
- Marty Tanner
Director of Sales