Comprehensive Sales Hiring Assessment Solutions
The Brooks Group’s all-in-one sales hiring solution combines three assessments to streamline sales hiring and significantly reduce the risk of a bad hire.
Develop your ideal candidate profile and avoid costly hiring mistakes.
Assess candidates to see red flags, save time, and hire smarter.
Measure selling skills and predictors of sales success.
Get Answers to Your Top Questions with the All-In-One Assessment Package
What’s the right fit?
Define what “good” looks like with a role benchmark built precisely for each position.
Is the candidate wired for selling?
Reveal communication styles, competencies, driving forces, and acumen.
Does the candidate know how to sell?
Determine skill levels and diagnose gaps to target coaching and development.
The True Cost of a Bad Hire: 2X Salary
Hiring mistakes can cost you an enormous amount of time and effort. They also affect team morale and slow down your momentum. Assessing a candidate’s skills and personality before hiring can help you decide whether they’re a good fit for your corporate culture.
Protect Revenue
Reduce lost business from underperforming hires.
Save Time
Focus interviews on qualified candidates.
Improve Fit
Benchmark what “good” looks like for each role.
Boost Coaching
Diagnose gaps before onboarding begins.
COST OF A BAD HIRE
$211,000
The true cost of a bad hire based on $100K salary.
3 Steps to a High-Performing Team
STEP 1
Benchmark the Role
Brooks Talent Index Job Benchmark Report
Define essential competencies based on expert responses
STEP 2
Assess Candidates
Brooks Talent Index + Selling Skills Index
Compare individual reports to the benchmark to determine fit
STEP 3
Take Action
Assessment Debrief Report
Review reports to understand candidates with expert guidance
Find the Best Fit for the Role
Inside Sales
Business Development
Account Manager
Customer Service
Sales Professional
Sales Engineer
Sales VP
District Sales Manager
Regional Sales Manager
Channel Sales Manager
Find the Best Fit for the Role
Inside Sales
Business Development
Account Manager
Customer Service
Sales Professional
Sales Engineer
Sales VP
District Sales Manager
Regional Sales Manager
Channel Sales Manager
FAQs about Sales Hiring
Q1. What is a sales hiring assessment?
A sales hiring assessment is a pre-employment evaluation designed to measure the skills, behaviors, motivations, and aptitudes that predict success in a sales role. Rather than relying solely on resumes and interviews, assessments provide objective data to help identify candidates who are the best fit for your organization.
Q2. Why should companies use sales hiring assessments?
Sales hiring assessments help organizations:
- Make more informed hiring decisions
- Reduce costly hiring mistakes
- Improve sales team performance
- Lower turnover
- Identify coaching and development opportunities
- Build stronger, more cohesive teams
Q3. What does a sales assessment measure?
A comprehensive sales assessment can evaluate:
- Behavioral style (such as DISC)
- Communication preferences
- Personal motivators and driving forces
- Sales competencies
- Selling skills
- Sales acumen and decision-making ability
Together, these insights create a complete picture of how someone is likely to perform in a sales role.
Q4. Can sales assessments predict sales success?
No assessment can guarantee success, but scientifically validated sales assessments can identify characteristics associated with high-performing sales professionals. They help hiring managers evaluate a candidate’s likelihood of succeeding in a specific sales environment.
Q5. Can sales assessments reduce employee turnover?
Yes. By matching candidates to roles that align with their behaviors, motivations, and competencies, organizations can improve job fit and reduce the likelihood of early turnover.
Q6. Are sales hiring assessments legally compliant?
Not all assessments are appropriate for hiring. The Brooks Talent Index® is scientifically validated and designed to comply with EEOC and OFCCP employment guidelines for hiring decisions.
Start Hiring Top Sales Performers Today
Learn how sales hiring assessments can help you hire, train, coach, and retain high-performing sales professionals today.