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Make informed business decisions backed by leading research insights
Sales Performance Research Center
Powered by The Brooks Group
The Brooks Group was founded over four decades ago on research-based principles with a mission to transform sales teams and the organizations they serve. We’ve continued our tradition of leading with research and formalized the way we share these market insights with the Sales Performance Research Center.
Today’s marketplace is constantly evolving. The amount of information organizational leaders are forced to sift through to make sales strategy and talent management decisions can be overwhelming. Our Research Center serves as a conduit for conveying the most impactful insights that will help you move your organization into the future.
Why Put Your Trust in the Sales Performance Research Center?
We’ve trained, assessed, and advised over a million sales professionals in hundreds of industries around the world, gaining insight on what works and what doesn’t.
Our team of sales performance experts and talent management consultants are committed to uncovering the factors that result in organizational success.
In an industry characterized by mergers, acquisitions, and private equity deals, we’ve remained independently owned and dedicated to advancing the sales profession.
Sales Development Index
The Sales Development Index is a suite of actionable assessment-based tools that will allow you to take the pulse of your organization and understand and optimize your sales team dynamics.
Reveal the state of your sales team with Sales Culture Insights. Uncover perceptions around sales issues, sales management effectiveness, organizational coordination, sales culture, and other relevant topics
Gain perspective on your sales culture and team sales skills with Sales Culture Insights + Selling Skills Index. Understand how your organizational dynamics and current selling skills are impacting your overall sales results.
Understand the dynamics of your sales team with Sales Team Insights. This powerful tool highlights the key competency trends inside of your sales team, revealing a baseline of strengths and challenges.
Sales 360 Organizational Insights
The Sales 360 Organizational Insights offers a wholistic view of your sales team with both the culture and talent perspectives
Discover Research Insights
Selling to Procurement: 5 Strategies for Win-Win Negotiations
In this research paper we reveal our findings and the 5 strategies sellers must execute to succeed and get to the yes faster when dealing with procurement.
The Ultimate Guide to Creating a Successful Sales Enablement Strategy
A successful sales enablement strategy requires intentional planning and direction from the top levels of an organization. Map out your strategy using this comprehensive guide and set your sales effectiveness initiative up for success.
The Ultimate Guide to Hiring Quota-Smashing Sales Reps
Are you fed up with lost productivity, time, and sales? Stop investing in lackluster salespeople, and start building a team of A-players today with this actionable guide.