Gain Early Buy-In for Your Sales Training Initiative
Improve engagement and ROI with a training program that your people believe in
For any sales training initiative to be successful, there must be buy-in from the top down. Everyone involved in the training needs to understand what the training is, and believe in the value it can bring. That includes top-level executives, sales leadership, and of course—salespeople.
Watch Ryan Stevens, District Manager at Kerr, share how IMPACT Selling® has improved his sales approach and results.
Benefits of Early Sales Training Buy-In:
Increased engagement levels of training participants
Improved accountability and reinforcement from sales managers
Reduced disruption of day-to-day operations
Faster skill adoption and implementation in the field
How The Brooks Group Works with You to Get Sales Training Buy-In
A sales training program that is customized to reflect your organization’s unique challenges, selling environment, and terminology will dramatically improve the level of buy-in it receives. Our team of Sales Effectiveness Experts will work with key stakeholders in your organization to customize a program that hits home with learners. This approach ensures that the training content is relevant and practical for what your team faces on a daily basis—increasing participant engagement and retention. Your salespeople will want to participate because they see how the content will immediately improve their day-to-day selling activities.
Introducing Your Sales Training Program to Achieve Buy-In
In Smaller Organizations
For the introduction phase to be successful, everyone involved in the training must be aware of what’s happening, and why. The Brooks Group provides easy-to-use communication templates for a smooth transition, and we recommend facilitating a webinar with an overview of what’s to come.
In Larger Organizations
For large teams that may be geographically dispersed, clear and upfront messaging is key. The Brooks Group provides easy-to-use communication templates for a smooth transition—and in some cases—we recommend a pilot program to test the system and get key influencers to buy-in.
Sales Managers are the Catalyst for Buy-In and Sustainment
It’s critical that your sales managers are fully committed to the training for it to be successful in the long term. How do you achieve that commitment? By including your sales managers’ input during the Discover stage—increasing their level of ownership and accountability.
With some skin in the game, your sales managers will be driven to actively participate and reinforce new skills and habits with coaching activities.