Industry Expertise and Experience
- Distribution/Channel Sales
- Energy/Oil & Gas
- Financial & Insurance Services
- Medical Device
- Professional Services
- Software & Technology
- CPBA, CPMA
- ATD Member
- SHRM Member
- ISA Member
Michelle Richardson leads a team dedicated to ensuring that every client engagement with The Brooks Group exceeds expectations for relevance and effectiveness.
Since joining The Brooks Group in 2007, Michelle has worked closely with clients to design and manage customized training deployments of regional, national, and international scope.
Her comprehensive understanding of The Brooks Group’s intellectual content has enabled her to build effective, engaging solutions for sales teams spanning a variety of industries, selling cycles, and environments– including capital equipment, healthcare and medical device, financial and professional services, manufacturing, insurance, and distribution/ channel sales.
Michelle’s depth of knowledge on instructional design principles and her keen attention to detail have significantly enhanced our core IMPACT Selling® training programs, as well as offerings related to strategic and complex sales, account management, negotiation skills, sales management, coaching, and ROI measurement.
Career and Education
Michelle holds a BA from the College of William and Mary in Williamsburg, VA. She has also completed coursework in the Phillips ROI Methodology from the ROI Institute, Inc. Michelle has 16+ years in curriculum design and sales training, and has customized more than 300 programs during her tenure with The Brooks Group. Here are just a few key clients that she has customized programs for:
|• Abbott Medical Optics||• ADAMA||• American Augers|
|• Bell Canada||• Flexpipe||• HCR ManorCare|
|• Honda Aircraft Company||• Horizon North Logistics||• Irving Oil|
|• Kerr Dental||• NextEra Energy||• PEI Genesis|
|• Seaman Corp||• US Air Force Reserve||• Victrex|