Lisa Freeman
Director of Sales Effectiveness
Industry Expertise and Experience
- Engineering
- Technology & SaaS
- Creative Services Industries
- Telecom
- Publishing/Packaging
- Bio Technology
Professional Certifications
- IMPACT Selling®
- SHRM Member
- Certified Toastmaster Competent Communicator
- Associated Facilities Engineering Member
- International Facilities Management Association Member
- Board Chairman Women’s Resource Center of Greensboro
Lisa Freeman is a Director of Sales Effectiveness for The Brooks Group. Lisa’s experience in consultative sales and managing sales teams in diverse business environments allows her to deliver a profound sales shift which strengthens the progress made during sales training. Her motivating and innovative approach to engaging participants allows her to help stakeholders and participants reach both short and long-term goals.
Lisa is enthusiastic about coaching participants to reach their best performance by helping them realize their role in the big picture to provide sustainable growth.
Career History
Throughout her career, Lisa has gained expertise in developing sales territories, optimizing workforce management strategies, and coaching sales reps to high performance across multiple industries. Lisa brings 25+ years of consultative sales and sales management to her coaching practice.
As a result of Lisa’s diverse business experience in workforce management across a number of industries, she can work closely with clients to identify and achieve their strategic goals.
Lisa’s areas of expertise include:
| • Sales Development | • Account Based Marketing |
| • Sales Effectiveness | • Talent Acquisition |
| • Public Relations | • Workforce Management |
| • CRM Sales Tools | • Territory Management |
| • Operations | • Change Management |
| • Account Management | • Public Speaking |
| • Presentations |
Interests and Hobbies
Lisa enjoys being active at the beach, walking outdoors, and cycling where she resides in North Carolina. In addition, Lisa is an avid fan of the Carolina Panthers and has found a new pastime embracing the wonderful life of being Mimi to her two grandchildren.