Will Brooks is Chief Executive Officer of The Brooks Group, where he leads the company’s strategic direction and overall performance. He is focused on ensuring the organization continues to provide practical, measurable sales effectiveness solutions while evolving to meet the changing needs of today’s sales organizations.
Will brings nearly 25 years of experience in sales training and sales force development to his role as CEO. During his career with The Brooks Group, he has led the company’s sales and marketing functions, worked directly with clients to develop training and development solutions, and advised organizations extensively on sales talent assessment and development. He has also held several senior leadership positions, including President and Chief Operating Officer, and most recently served as Chairman of the Board.
His experience working directly with sales leaders and their organizations has given him a practical understanding of the factors that drive sales performance. He has particular expertise in sales talent assessment – an area of longstanding personal and professional interest – and in helping organizations make better decisions about selecting, developing, coaching, and retaining salespeople.
As the son of founder Bill Brooks, Will has a deep connection to the company’s history and a strong commitment to preserving the principles on which it was built. He is focused on carrying that legacy forward while strengthening the company’s execution, expanding its impact, and positioning The Brooks Group for its next chapter.