Help Your Sellers Perform to their Maximum Potential with the EQ (Emotional Quotient) Assessment

A fully integrated assessment that allows your team members to gain self-awareness and make better decisions

What is Emotional Quotient?

Emotional Quotient or EQ is a measure of emotional intelligence, similar to IQ which is often referred to as a measure of intelligence. Unlike IQ, EQ is a skill set that CAN be learned.

Emotional intelligence is critical to high sales performance because it allows a salesperson to sense, understand, and effectively apply the power of their own emotions during interactions with buyers.

Leading a sales team is a lonely – and sometimes frustrating – job. Some days it feels like you’re herding cats. In addition to the challenges of hitting the number in the face of unbelievable uncertainty, senior leadership wants answers you’re not always in a position to give.

What Does the EQ Assessment Measure?

The EQ Assessment measures and offers insight into improving the following 5 areas:


The ability to identify and understand one’s own emotions and the impact they have on self and others.


The ability to control and adapt one’s own emotions to fit the situation or to avoid disrupting others.


The internally generated desire to complete a task or accomplish a goal.

Social Awareness

The ability to make meaningful connections, build rapport, and maintain relationships over an extended period of time.

Social Regulation

The ability to identify and understand other people’s emotions and respond to them productively.

How Can the EQ Assessment Improve Your Team’s Sales Performance?

When the high-pressure environment of a sales role is met with low emotional intelligence, your organization is left with burnout, disengagement, and high sales rep turnover.

The buying process is an emotional experience for both the customer and the seller. The more a salesperson understands the emotions invested in a sales interaction, the better equipped they are to consult effectively with buyers and successfully close the deal. In addition, salespeople with high emotional intelligence are better able to collaborate with other departments and excel in team selling situations.

The EQ Assessment reveals strength and gap areas relating to emotional intelligence and offers insight into improving low competency areas.

Emotionally intelligent sales professionals are:

  • Aware of their own strengths and weaknesses
  • Resilient and able to bounce back from setbacks and losses
  • Capable of establishing and maintaining strong internal and external connections
  • Assertive in obtaining what they need to do their work
  • Eager to learn and apply new skills to improve their performance
  • Capable of generating their own internal motivation
  • Skilled at recognizing other’s behavior styles and adapting their own to match


Can emotional intelligence be developed?

Fortunately, emotional intelligence is a set of soft skills that can be taught and developed to improve your sales team’s performance. The EQ Assessment identifies a seller’s areas for improvement and provides insight around steps for development.


Is the EQ Assessment just for sales roles?

No. The EQ Assessment can be used to measure and improve the emotional intelligence of any member of your team. The report is especially helpful for managers whose behavior impacts others exponentially within the organization.

Ready to give your sales team an edge over the competition with well-developed emotional intelligence? Let’s start a conversation.