Sales Training ROI: Maximize the Return on Your Investment
The Brooks Group connects sales training with real-world outcomes to deliver results and prove ROI.
See How Your Sales Training Investment Grows Your Business
The Brooks Group uses a comprehensive data-driven approach to improving sales performance that connects metrics to outcomes. No other company offers this level of insight into how sales training impacts your revenue.
- Understand how well each team member can sell
- Learn top performance gaps impacting revenue results
- Improve and reinforce every salesperson’s skills
- Achieve individual and team goals
How We Measure Sales Training ROI
Our approach diagnoses selling skills gaps and delivers targeted sales training to fill those gaps, reinforce sales proficiency, validate improvement, and deliver measurable ROI.
Understand
Align with your business goals and objectives
Assess
Evaluate selling skills to pinpoint training priorities
Train
Deliver customized sales training solutions to fill gaps
Reinforce
Increase training adoption and strengthen skills
Analyze
Measure business outcomes and demonstrate ROI
Measure the Outcomes That Matter to You
We capture the right metrics before, during, and after training to diagnose and fix performance gaps. Our ROI process connects your investment to your business in a real way.
New account growth
Existing account expansion
Average sale amount
Conversion rate
Sales cycle length
Sales professional productivity
Job satisfaction
Customer satisfaction
Our Clients Achieve Real Results
Our clients see direct revenue impact. We invest in your success, aligning our world-class sales training with your business goals for long-lasting results.
47x
14%
22%
13%
ROI on Average
Increased Average Sale Amount
Increased Conversion Rate
Decreased Sales Cycle Length
Our Clients Achieve Real Results
Our clients see direct revenue impact. We invest in your success, aligning our world-class sales training with your business goals for long-lasting results.
47x
ROI on Average
14%
Increased Average Sale Amount
22%
Increased Conversion Rate
13%
Decreased Sales Cycle Length
Action-Oriented Sales Performance Insights
We use sales assessments and measure your team’s progress from initial engagement through one-year post training. We track and measure sales skills, training adoption, and performance indicators of training success at every key milestone.
How to Align Your Sales Training with Revenue Goals
Free Download
Many leaders face a common challenge: How do you ensure your sales training investment actually moves the needle on business results?
Get this guide for a practical six-step process to ensure sales training is an investment that drives tangible results.
Let’s Start a Conversation
Find out how The Brooks Group training solutions deliver ROI that ties sales team improvement to business results.