Take Control of Complex Sales
The Brooks Group’s IMPACT Selling® for the Complex Marketplace
Why Choose IMPACT Selling® for the Complex Marketplace?
Winning complex sales in today’s selling environment requires your salespeople to shift their mindset and approach from tactical to strategic and focus on value-based selling. Real success goes beyond making one-time, transactional sales, to developing long-term relationships with decision makers.
To become a strategic resource capable of driving change in enterprise sales situations, your sales reps need the skills to position themselves as experts and influence the buying decision. They need the in-depth knowledge of your customers’ sales organization, decision-making process, industry, and the concerns of individual stakeholders who influence purchasing decisions.
IMPACT Selling for the Complex Marketplace builds on the solid foundation of the IMPACT selling process. It teaches salespeople skills for mastering the complex sale with multiple layers of decision makers—ensuring they have a place at the table when buying decisions are made or RFPs are written.
IMPACT Selling for the Complex Marketplace Benefits
Increase strategic alignment with your customers
Become a partner that helps to drive change, instead of just a one-time vendor
Manage Long Sales Cycles
Enter the buying process early, shape RFP requirements, and keep the opportunity moving forward
Uncover opportunities within existing accounts
Sell higher up in the organization and establish long-term business relationships with decision makers
Differentiate your organization from the competition
Turn your sales team’s business acumen into your competitive advantage
Increase and protect your margin
Master the art of negotiating with procurement to get the price your solution deserves
In a combination of instructor-led, individual, role play, and small and large-group activities, sales professionals will learn to:
Navigate Larger Buying Committees
The reality is that more and more people are involved in purchasing decisions today—especially in complex business-to-business sales. Your salespeople need to be prepared to sell to a crowd and align with a decision-making unit’s buying process. Sales reps will be given tools to help them:
- Apply a questioning strategy to qualify stakeholders and uncover their wants and needs
- Identify motivators of those individuals involved in the decision process
- Tailor thought leadership and communication to match each stakeholder’s buyer behavior style
- Keep the sales process moving and avoid stalled deals due to indecision or change in priorities
Fully Understand Your Customers’ Business
Like you, your buyers are facing tremendous pressure to stay ahead of the competition. Your salespeople can help your customers be more competitive in their own market by fully understanding their critical business processes, strategies, and goals. This depth of understanding leads to:
- A stronger partnership with an increased level of trust in the salesperson and your organization
- The ability for salespeople to uncover future business opportunities within an account
- Embedding your products and services into a customer’s operations
Position Themselves in a Competitive Market
In order to drive change inside of your customer’s business, your salespeople must position themselves as expert consultants. It’s about going beyond product knowledge to educating and inspiring buyers with industry news, research, and subject matter expertise. This program will show your salespeople how to:
- Demonstrate business acumen so clients trust the solutions they recommend
- Provide insights during the sales cycle that stimulates conversation, improves credibility, and raises the buyer's awareness of needs
- Build a value formula to effectively differentiate your solution from the competition
Sharing Insights Through Storytelling
Incorporating storytelling into sales presentations allows salespeople to connect with prospects on a human level, simplify a complex product, and vividly illustrate a point. Stories are memorable and relatable, and adding them to the sales process is an effective way to address difficult or challenging issues. Salespeople will master:
- When storytelling is appropriate, and how to seamlessly weave it into sales presentations
- How to link buyer needs with a relevant, persuasive story that grabs and holds attention
- The correct length, tone, and delivery of an effective story
Collaborate with the Customer on Solutions
In a complex sales cycle, securing the deal goes beyond simply asking for the business. Salespeople can increase customer buy-in for the plan and future contact by collaborating with the client and implementing value-based selling techniques. They’ll learn to build mutually beneficial partnerships with:
- Techniques for asking tough questions, handling price negotiations, and closing with confidence
- A strategic approach for working with procurement and group purchasing organizations
- Best practices and action plans for maintaining an ongoing relationship with the decision maker
Is Your Sales Force Positioned to Succeed in a Complex Selling Environment?
Evaluate your sales team's positioning by having them complete this downloadable questionnaire. The scores will reveal the perceptions your prospects have about your salespeople.