The IMPACT Selling® Seminar

The Leader in Virtual Sales Training

A proven sales process taught to over one million sales professionals. In virtual, instructor-led sessions your sales team will learn a straightforward sales process that will get them closing more deals, more often.

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The Value of IMPACT Selling®

What is IMPACT Selling and how will it deliver value to your sales organization?

Watch this video to learn more about this award-winning sales training program.

What Will Salespeople Learn
in the Workshop?

Effective questioning skills to uncover wants and needs

Sales reps will learn which questions to ask during sales calls—and how to ask them—to uncover a buyer’s needs and present relevant benefits

A predictable path for closing the sale

Your sales reps will know exactly where they are in the selling process at any given moment, and clear action steps for moving the sale forward

Pre-call planning and positioning strategies

Salespeople will learn to research prospects, their companies, and their industry to be seen as expert advisers during the consultative selling process

Prospecting techniques to fill the pipeline with qualified leads

Sales reps will learn effective prospecting strategies to generate new opportunities and apply consistent qualifying criteria to focus their time and effort

How to sell on value and increase margins

Your salespeople will learn sales strategies to differentiate themselves and your products and services, manage objections, and sell on value

Different prospect buying styles and how to adapt to them

Sales reps will learn to identify different personality styles and tailor their sales conversations to match each one

What’s Included?

  • 6 two-hour sessions of virtual instructor-led training delivered by one of our expert sales effectiveness trainers

 

  • Personal assessment and selling skills analysis to help sales reps recognize their own strengths and development areas within the sales process, and how they interact with buyers

 

  • The IMPACT Selling course workbook to guide attendees through each stage in the selling process

 

  • Sales Tools and Resources – Practical sales tools and resources that reps can use the to improve win rates

 

Secure Your Seat
Ask About Team Trainings

Flexible Options to Meet Your Training Needs

IMPACT Selling sales training is offered for individuals and teams. All trainings are live and led by our sales effectiveness experts. Programs can be delivered in-person or virtually.

Team Training

Sales Team Training

We offer custom IMPACT Selling® training for sales teams designed for your specific business challenges.

Ask About Team Training
Individual Open Enrollment Training

Individual Training

We offer convenient in-person and virtual open-enrollment training for individual sales professionals and managers.

Sign Up for Individual Training

What our customers are saying

“This was the best training I’ve ever had. My average income after taking your course went from $140,000 a year to $280,000”

sales training seminars

J Kelly Cates
VP of Tenn. Operations and Sales
Diamond Equipment

The IMPACT program was packed with useful information. Regardless of your field of expertise, you can apply the IMPACT principles to any business.”

virtual sales training seminars

David Eldson
Regional Sales Manager
K-Flex USA

“IMPACT really gives a sales rep something to work through rather than just winging it during a sales call.”

impact sales training seminars

Alex Bradley
Account Management
ET Products

World-Class Facilitation

The Brooks Group’s sales seminars and workshops are led by expert facilitators with real sales experience. Your sales reps will stay engaged during the interactive training and will walk away with consultative selling skills that can be applied to their own accounts for improved sales effectiveness.

Industry Awards

Selling Power Top Sales Training 2026
2026 Training Industry top 20 Sales Training Company
2025 Stevie's Gold Winner for Sales & Customer Service
Stevie Award for Sales & Customer Service
Stevie Award for Sales & Customer Service
2025 Top Virtual Sales Training Companies from Selling Power

Frequently Asked Questions

Who should attend the IMPACT Selling Seminar?
Unlike some other sales training classes, this course is designed for both new and seasoned salespeople looking to improve their selling skills and use their time as effectively as possible. For sales teams who have already been trained with IMPACT Selling, this seminar is a great opportunity to get newly hired salespeople quickly up to speed. Additionally, the program is a fantastic way for sales leaders and Executives interested in a large-scale training initiative to view the IMPACT Selling System in action
What does IMPACT stand for?
IMPACT Selling was developed by the late Bill Brooks and has been presented to over one million sales professionals over the last 4 decades. The easy-to-remember acronym outlines the 6 stages of the sales process—Investigate, Meet, Probe, Apply, Convince, and Tie-it-Up. The process is simple, making it more likely for salespeople to apply it in the real world. But behind the simplicity is a powerful sales strategy that allows salespeople to connect with buyers and guide them effortlessly to the close.
Can IMPACT be applied to all industries?
The beauty of IMPACT is its adaptability to any business or sales organization. The 6 stages give sellers a structure that they can adapt and apply to a wide range of products, services, and selling situations. As one client put it, “IMPACT can be used to sell everything from computer chips to potato chips.” IMPACT is buyer-focused, and gives salespeople the skills to sell in the way the buyer wants to buy—regardless of the product, service, or industry.

Please fill out the form below to receive an information packet for the Virtual IMPACT Selling® Sales Training