Essential Elements of a World-Class Sales Coaching Program

A recent study shows that while close to 90% of organizations provide some sort of coaching to their salespeople, 65% of those programs are considered ineffective.

The Brooks Group has teamed up with Training Industry, Inc., a research organization focused on best-practices in sales team effectiveness, to get to the bottom of the current state of sales coaching. We uncovered some really eye-opening stats around what works – and what doesn’t – as it relates to the amount of time, energy and effort a successful coaching program requires.

Here’s the bottom-line:

If sales managers aren’t formally trained to coach their sales reps to become more successful on their own, then they’ll constantly remain in the activity trap of:

  • Closing deals
  • Supporting ineffective reps
  • Managing accounts that sales reps should be managing themselves

And our research shows that’s not where they should be spending their time.

Download it. Print it. Share it.

We guarantee 100% privacy. Your information will not be shared.

Want A Sneak Peek of What’s Inside?

  • Essential Elements of a World-Class Sales Coaching Program
  • Essential Elements of a World-Class Sales Coaching Program
  • Essential Elements of a World-Class Sales Coaching Program