Striking the Balance Between Sales Culture Shift & Sales Skill Development

In the past, the focus was on closing deals: get the customer to buy your product at virtually any cost. Cut price, overpromise, commit to things that your organization may or may not be able to deliver on—but get them to buy. As a result, people have developed an innate distrust of salespeople and a subsequent dislike for the companies that they represent. The old ways of selling are no longer effective.

What’s the solution? A shift, not just in your basic tactics, but by recalibrating your entire sales culture.


Download this free whitepaper to learn:

  • Where in your organization a sales culture shift really should begin
  • How to weed out salespeople who don’t fit the “new normal” of your sales organization
  • The role language plays in transforming your sales culture
  • The balance that job skills, sales skills, and personal skills should play in sales culture transformation
  • And more!