Sales Training Resources, White Papers, and Guides to Maximize Sales Success

2026 Sales Leader Report: 5 Strategies for Consultative Selling in the Age of AI

From Vendor to Trusted Advisor: Sales Training for Life Sciences

Download this white paper to find a provider that will give your sales team the skills they need to increase revenue.

5 Strategies to Qualify Customers Profitably

Download the white paper to help your sellers focus their attention where it has the greatest impact.

Value-Based Selling for Manufacturers

Download to find out how to shift your sales team from selling products to solving customer problems.

Sales Prospecting Audit

Download the audit to find out if your sales team has the skills and initiative to qualify new business.

AI Checklist for Sales Leaders

Download this checklist for practical advice to help you introduce AI to your sales team effectively.

How to Align Your Sales Training with Revenue Goals

Download this guide for a practical six-step process to ensure sales training is an investment that drives tangible results.

Selling to Multiple Stakeholders

Download this infographic to learn the uncovered challenges and impact of selling to multiple stakeholders from our B2B survey.

The Essential Guide to AI for Sales Coaching

Download this guide for practical advice to help you adopt AI to improve the quality and frequency of sales coaching.

24 Biggest Sales Myths–Debunked

Download this free white paper to learn 24 of the biggest sales myths, plus 6 new truths of modern sales.

Sales Talent Acquisition Guide

Download this guide for practical tips for building a high-performing sales team to ensure your company’s success.

New Research: Best Practices of Winning Sales Teams

Download this report to learn what elite sales teams do differently to build long-term customer relationships and drive profitability.

The Value-Driven Seller: Essential Skills for Consultative Sales

Download this report to learn how to transform your sellers into strategic advisors.

Sales Training Buyer’s Guide

Download this guide  to evaluate sales training providers and find the best fit for your goals.  

How to Manage a Multigenerational Sales Team

Download this guide to get actionable advice for how to lead, understand, and train each generation.

Change Management Success Checklist

Download this checklist for a step-by-step plan to drive adoption of new skills, products, processes, and technology.

Best Practices of High-Performing Sales Teams

Download this report to learn what the best sales teams do differently.

5 Fundamental Skills of World-Class Sales Managers

Download this guide for the five most important skills to overcome these obstacles, lead a team effectively, and thrive in any selling environment.

Your Ultimate Guide to Sales Coaching

Download this ultimate guide to enhance your coaching practices by focusing on high-impact sales coaching activities.

Your Guide to Planning a Successful Sales Kickoff

Download this guide that will help you plan and deliver an outstanding sales kickoff that sets your sellers up for a successful year.

The Roles of Urgency and Patience in Consultative Selling

Download this white paper to learn how to position salespeople as strategic advisors and transition teams into a consultative sales approach.

22 Tips for Choosing the Right B2B Sales Training Provider

Choosing a sales training provider is a critical decision—these 22 tips will help you cut through the confusion and choose with confidence.

Top 5 Ways Assessments Improve Sales Effectiveness

Download this guide for the top 5 ways you can use assessments to improve sales effectiveness.

What Works in Prospecting

Download for insight into the survey results from over 300 buyers and sellers and 6 recommendations that will enable sellers to improve their prospecting effectiveness.

How To: Sell Against Lower-Priced Competition

Download this white paper to learn how to sell against lower-priced competition.

Finding and Keeping Top Sales Talent

Build a competitive advantage through your people by learning how to define, hire, and develop top sales talent for long-term success.

The Ultimate Guide to Creating a Successful Sales Enablement Strategy

Download this guide to map out a successful sales enablement strategy with clear direction and set your sales effectiveness initiative up for success.

How to Align Sales and the Rest of the Organization

Download this white paper to break down the divide between sales and the rest of the organization—and build a more aligned, revenue-driving machine.

The Ultimate Guide to Hiring Quota-Smashing Sales Reps

Download this guide to stop wasting time on underperformers and start building a high-impact team of A-players.

Differentiating Your Organization Through World-Class Sales Effectiveness

Download this white paper to learn how to empower your sales team and turn them into a true competitive advantage.

How to Develop a Sales Succession Plan

Download this white paper to understand the importance of sales succession planning and how to build a plan that keeps your organization on track.

How to Create an Inspired Sales Culture

Download this white paper to learn how top sales leaders build an intentional, inspiring sales culture from the ground up.

Job Benchmarking 101

Download this white paper to avoid hirer’s remorse by using job benchmarking to identify candidates who truly fit the role and your culture.

Essential Elements of a World-Class Sales Coaching Program

Download this white paper to uncover what’s working—and what’s not—in sales coaching, and how to build a program that drives real results.