Essential Elements of a World-Class Sales Coaching Program

A recent study shows that while close to 90% of organizations provide some sort of coaching to their salespeople, 65% of those programs are considered ineffective.

We’ve teamed up with Training Industry Inc., to get to the bottom of the current state of sales coaching. Discover eye-opening stats around what works – and what doesn’t – as it relates to the amount of time, energy and effort a successful coaching program requires.

If sales managers aren’t formally trained to coach their sales reps to become more successful on their own, then they’ll constantly remain in the activity trap of:

• Closing deals
• Supporting ineffective reps
• Managing accounts that sales reps should be managing themselves

And our research shows that’s not where they should be spending their time.