Selling Through Uncertainty:
Four Strategies to Win in Today’s Changing Landscape
This webinar took place on Thursday, April 27th, 2023 – But Don’t Worry – We Recorded It.
The world of sales is constantly evolving – and the pace of change has accelerated in recent years.
It shows no signs of slowing down. The pressures of economic uncertainty and shifting buyer expectations, compounded by rapid advancements in technology, are forcing sales organizations to rethink their approaches, tools, and processes.
Selling today is harder than ever. How can your sales team cut through the noise and successfully navigate the current environment?
Dave Brock of Partners in Excellence and Michelle Richardson, The Brooks Group’s Vice President of Sales Performance Research, discuss four essential principles for selling in an era of change. They share practical tips to help your team focus on the right customers, build personal connections with buyers, create value with customers, and achieve consistent, purposeful sales execution.
Meet Your Panelists
You won’t want to miss out on gaining their perspective.
VP of Sales Performance Research
Michelle Richardson is the Vice President for Sales Performance Research. In her role, she is responsible for spearheading industry research initiatives, overseeing consulting and diagnostic services, and facilitating ROI measurement processes with partnering organizations. Michelle brings over 25 years of experience in sales and sales effectiveness functions through previously held roles in curriculum design, training implementation, and product development to the Sales Performance Research Center.
Founder & CEO | Partners in EXCELLENCE
Dave Brock is the author of the Sales Manager Survival Guide and the upcoming Sales Executive Survival Guide, as well as the CEO of Partners In EXCELLENCE, a boutique consulting company. He has held executive positions at IBM, Tektronix, and other technology companies. He was part of the founding team of Dassault Systems and Pertinence.