Differentiate and Win: How to Engage Prospects and Close More Sales

Unless your company makes a one-of-a-kind product, your sales team is up against competitors with similar offerings. When this is the case, training your sellers to differentiate themselves and your product or service is the most important thing a sales leader can do.

Demonstrating high emotional intelligence and prioritizing customer needs are two ways your sellers can stand out from the competition, position themselves as trusted advisors, create stronger relationships, and build customer loyalty.

Watch on-demand to learn essential sales skills for differentiation, including strategies to help your sales team:

• Use probing questions to build rapport and uncover customer wants and needs  
• Manage objections and navigate challenging conversations  
• Collaborate with customers to achieve mutually beneficial outcomes 
• Create long-term relationships and deliver ongoing value to customers  

Webinar speakers: