Strategic Account Management: Driving Revenue from Existing Accounts

Your high-value customer accounts may have untapped potential across divisions, geographies, or product lines.

Watch this on-demand webinar to learn how strategic account management can transform your sellers to trusted partners, uncover new opportunities, and protect existing accounts.

You’ll learn how to:

• Identify high-potential accounts and develop comprehensive account plans.
• Uncover customer business objectives and map buying committee stakeholders.
• Use differentiated value propositions that address critical business challenges.
• Coach sellers on ways to expand existing relationships to drive revenue from key accounts.

Webinar speakers: