Volvo Construction Equipment Enhances Dealer Selling Skills to Build Market Share

A Consistent Sales Approach Leads to Dealer Success

Volvo Construction Equipment (Volvo CE) is a global leader in developing, manufacturing, and marketing construction equipment.

Volvo CE’s dealers are the mainstay of the business and an important bridge between the company and customers who buy and operate their machines. But Volvo CE saw that an inconsistent sales approach was impacting growth, market share, and profit margins.

“Any dealer we’ve worked with would tell you their reps are better prepared. When you talk with our dealers, they say, ‘This is a training that resonates. This is a training that’s helpful for our sales reps because it speaks to our sales reps.”