Flow Control Group Achieves 39x Sales Training ROI

Consultative Sales Approach Unlocks New Sales Opportunities

Flow Control Group (FCG) is the leading provider of technical products and services for the flow control, industrial automation, and life sciences industries.

FCG leadership sought a structure that would meet the needs of its complex sales process and shorten sales cycles. The company chose The Brooks Group IMPACT Selling^® training program for its consultative selling approach and straightforward sales process.

“What was really important to us was a sales process that we could use consistently across all of our brands, all 100 companies, all types of sales cycles. IMPACT Selling takes the guesswork out of the process.”