Bruckner’s Truck & Equipment Builds a High-Performing Sales Team

Using Sales Assessments to Improve the Selection Process

Bruckner’s is a third-generation family-operated business based out of Amarillo, Texas, with deep roots in the agricultural trucking industry. Over the past decade, the company has grown rapidly from nine locations to 45 and from 220 employees to 1,400.

This expansion made it imperative for the company to find the right candidates, hire, and onboard quickly—and reduce turnover.

Bruckner’s partnered with The Brooks Group in 2016 for hiring assessments, tools, and guidance to streamline its selection process. Since then, the company has conducted over 1,000 assessments.

“The assessment tool is powerful because it saves us time. We’re not chasing the wrong candidate too long in the process. We figured out it cost us $100,000 for a bad hire. You can do a lot of Brooks assessments for a hundred grand.”