Master the Art of Sales Coaching

The Sales Management Symposium

Experience 2.5 days of actionable sales leadership insight you can apply with your team immediately.

The Sales Management Symposium goes beyond theory and inspiration. It’s about the practical, high-impact activities that cut through the noise and lead to real performance improvements for your sales team.

Why Attend?

Book Now $1,995

What’s Included?

  • 2.5 days of no-nonsense sales leadership insights Born from nearly 40 years of industry experience and delivered by one of our expert sales effectiveness trainers
  • The Sales Management Toolkit Joint call audits, sales reality checks, and other tools to use with your team immediately following the program
  • Personal Sales Management Assessment Better understand yourself and the people you lead
  • Sales Techniques and The Sales Manager’s Dilemma: Stuck in the Middle two must-have sales management guidebooks
  • Follow-up consultation with a Sales Effectiveness expert from The Brooks Group
  • Continental breakfast and lunch

Upcoming Seminars for 2018

June13–15 Greensboro
North Carolina
Sold Out!
September5–7 Greensboro
North Carolina
secure your seat
December5–7 Greensboro
North Carolina
secure your seat

Sales Management Symposium Agenda

Day 1 (8:30am–4:30pm)


Module 1

Understanding and Defining Your Role as Manager & Leader

Module 2

Uncovering Your Personal Management Style

Module 3

How to Identify the Right Salespeople

Module 4

Establishing Expectations (Forecasting and Business Planning)

Day 2 (8:30am–4:30pm)

Day 1 Review

Module 5

Leveraging the Sales Process

Module 6

Funnel Management

Module 7

Coaching and Course Correction

Day 3 (8:30am–Noon)

Day 3 Review

Module 8

Now What?

Sales Management Symposium Closing Remarks

See what SMS attendees are saying


Join Us For Our Award-Winning Sales Management Symposium


of Attendees would Recommend to a Colleague

We measure our success by attendee experience

See what SMS attendees are saying

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I was extremely impressed with the amount of training and support staff present--bitime over deliver! Brooks clearly cares about the results delivered.”

- Jim Padilla

Gain The Edge

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I would definitely recommend it to other companies. It provided me with a ton of resources and thoughts to help develop my managerial skills. Very impressed!”

- Joey Medina

Area Director of Sales

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The management Symposium was phenomenal and I find myself using best practices from that everyday!”

- Frank Niekamp

General Sales Manager
Mannington Commercial

Meet Your Facilitators

The Brooks Group’s sales effectiveness programs are led by expert facilitators with real sales experience. Your team will stay engaged during the interactive training and will walk away with skills that can be applied to their own accounts the very next day.

Anita Greenland

Anita Greenland

Anita brings 25+ years of sales, sales management and sales training experience to The Brooks Group. Her gift for teaching, in combination with her interactive style and positive energy, provides an engaging learning environment for her participants.

Rico Pena

Rico Pena

A dynamic facilitator, bilingual speaker, and certified behavior and body language expert, Rico combines his military training with his business background to bring focus to detail and tactical solutions that always deliver to the bottom line.

Angie Wheeler

Angie Wheeler

With her exposure to a wide variety of sales and coaching processes over the years, Angie collaborates with leadership teams to customize strategies and actions to each firm’s existing strengths.

Claude MacDonald

Claude MacDonald

Claude MacDonald is recognized as an expert in the field of sales culture transformation. Over the past 25 years, Claude has trained and coached more than 25,000 managers, professionals, and employees from prominent organizations in Canada, the United States, and Europe.

Steve Hackett

Steve Hackett

Steve’s practical training methods ensure that his students go back to the field with usable, effective sales skills. Steve has extensive sales and sales management expertise, most notably in the industrial distribution and equipment sales industries.

Our Guarantee

We’ve helped thousands of sales leaders successfully build and grow high-performing sales teams. If you’re not fully convinced your investment is valuable once you’ve arrived at the Symposium, we’ll give you a full refund—no questions asked.

Our Awards

Frequently Asked Questions