Master the Art of Sales Coaching

The Sales Management Symposium

Experience 2.5 days of actionable sales leadership insight you can apply with your team immediately.

The Sales Management Symposium goes beyond theory and inspiration.

The 2.5 day program gives sales managers a proven strategy to improve their team’s sales performance, and tactical steps for executing it with success.

Sales managers will walk away with a better understanding of their role, where to focus their attention, and how to coach to the strengths and weaknesses of each of the sales professionals they lead.

Hear one attendee’s experience with the IMPACT sales methodology, and the sales coaching platform he was able to gain from the training program

 qThe Sales Management Symposium

Why Attend?

Book Now $2,395

What’s Included?

  • 2.5 days of instructor-led training delivered by one of our expert sales effectiveness trainers
  • The Sales Management Toolkit Joint call evaluations, sales pipeline reality checks, coaching action planners, and other tools to use with your team immediately following the program
  • Personal Assessments You will receive assessment results for you and 3 of your direct reports. The results will allow you to better understand your sales management style, as well as communication preferences, motivators, and skills of your team members to focus coaching conversations and improve sales results.
  • Sales Techniques and The Sales Manager’s Dilemma: Stuck in the Middle two must-have sales management guidebooks
  • Follow-up consultation with a Sales Effectiveness expert from The Brooks Group
  • Continental breakfast and lunch

Upcoming Seminars

September25-27William T. Brooks Training Center
Greensboro, North Carolina
secure your seat
November20–22 William T. Brooks Training Center
Greensboro, North Carolina
secure your seat

Sales Management Symposium Agenda

Day 1 (8:30am–4:30pm)


Module 1

Understanding and Defining Your Role as Manager & Leader

Module 2

Uncovering Your Personal Management Style

Module 3

How to Identify the Right Salespeople

Module 4

Establishing Expectations (Forecasting and Business Planning)

Day 2 (8:30am–4:30pm)

Day 1 Review

Module 5

Leveraging the Sales Process

Module 6

Funnel Management

Module 7

Coaching and Course Correction

Day 3 (8:30am–Noon)

Day 3 Review

Module 8

Now What?

Sales Management Symposium Closing Remarks

See what SMS attendees are saying


Join Us For Our Award-Winning Sales Management Symposium


of Attendees would Recommend to a Colleague

We measure our success by attendee experience

See what attendees of our Sales Management training programs are saying

testimonial quote
I was extremely impressed with the amount of training and support staff present--big time over deliver! Brooks clearly cares about the results delivered.”

- Jim Padilla

Gain The Edge

testimonial quote
I would definitely recommend it to other companies. It provided me with a ton of resources and thoughts to help develop my managerial skills. Very impressed!”

- Joey Medina

Area Director of Sales

testimonial quote
The management Symposium was phenomenal and I find myself using best practices from that everyday!”

- Frank Niekamp

General Sales Manager
Mannington Commercial

World-Class Facilitation

The Brooks Group’s sales coaching programs are led by expert facilitators with real sales experience. Participants will stay engaged during the interactive training and will walk away with a proven sales management strategy they can execute with their team to improve sales performance immediately.


Our Guarantee

We’ve helped thousands of sales leaders successfully build and grow high-performing sales teams. If you’re not fully convinced your investment is valuable once you’ve arrived at one of our sales coaching programs, we’ll give you a full refund—no questions asked.

Our Awards

Frequently Asked Questions

How will I be a better sales manager after I attend this course?
Sales management is one of the toughest jobs in the business—partly because sales managers are pulled in so many different directions. This course will show you how to take back your calendar and focus on the activities that have the greatest impact on your team’s performance. Specifically, you’ll improve your sales coaching skills with tools that make targeted and individualized coaching a no-brainer.

What is the personal assessment used for?
Before attending the Symposium, you and 3 of your direct reports will take the TriMetrix® personal assessment. TriMetrix uses a sophisticated science to measure personal skills, behaviors, motivators, and selling skills—and reviewing the results is the “aha” moment for most of our attendees. You’ll leave with a better understanding of yourself, and the most effective ways to motivate your salespeople.

My sales organization is pretty unique. Will the strategies in this course be relevant for me?
Over the past 4 decades we’ve worked with thousands of sales teams from hundreds of industries across the world. A commonality we’ve found is that while the sales manager is the most pivotal member of the sales team, they’re often bombarded with activity that gets in the way of doing what they were hired to to—lead a team to produce profitable revenue. You’ll learn to navigate these pitfalls in your own organization and use a simple system to hire and coach sales reps, improve forecast accuracy, and grow your company’s bottom line.