Master the Art of Sales Coaching

The Sales Management Symposium

Experience 2.5 days of actionable sales leadership insight you can apply with your team immediately.

The Sales Management Symposium goes beyond theory and inspiration. It’s about the practical, high-impact activities that cut through the noise and lead to real performance improvements for your sales team.

Why Attend?

Book Now $2,395

What’s Included?

  • 2.5 days of no-nonsense sales leadership insights Born from nearly 40 years of industry experience and delivered by one of our expert sales effectiveness trainers
  • The Sales Management Toolkit Joint call audits, sales reality checks, and other tools to use with your team immediately following the program
  • Personal Sales Management Assessment Better understand yourself and the people you lead
  • Sales Techniques and The Sales Manager’s Dilemma: Stuck in the Middle two must-have sales management guidebooks
  • Follow-up consultation with a Sales Effectiveness expert from The Brooks Group
  • Continental breakfast and lunch

Upcoming Seminars

March20–22 Marriott at the Airport
Greensboro, North Carolina
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May22-24 Location TBA
Greensboro, North Carolina
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June19-21 Location TBA
Greensboro, North Carolina
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Sales Management Symposium Agenda

Day 1 (8:30am–4:30pm)


Module 1

Understanding and Defining Your Role as Manager & Leader

Module 2

Uncovering Your Personal Management Style

Module 3

How to Identify the Right Salespeople

Module 4

Establishing Expectations (Forecasting and Business Planning)

Day 2 (8:30am–4:30pm)

Day 1 Review

Module 5

Leveraging the Sales Process

Module 6

Funnel Management

Module 7

Coaching and Course Correction

Day 3 (8:30am–Noon)

Day 3 Review

Module 8

Now What?

Sales Management Symposium Closing Remarks

See what SMS attendees are saying


Join Us For Our Award-Winning Sales Management Symposium


of Attendees would Recommend to a Colleague

We measure our success by attendee experience

See what SMS attendees are saying

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I was extremely impressed with the amount of training and support staff present--big time over deliver! Brooks clearly cares about the results delivered.”

- Jim Padilla

Gain The Edge

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I would definitely recommend it to other companies. It provided me with a ton of resources and thoughts to help develop my managerial skills. Very impressed!”

- Joey Medina

Area Director of Sales

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The management Symposium was phenomenal and I find myself using best practices from that everyday!”

- Frank Niekamp

General Sales Manager
Mannington Commercial

World-Class Facilitation

The Brooks Group’s sales effectiveness programs are led by expert facilitators with real sales experience. Your sales reps will stay engaged during the interactive training and will walk away with skills that can be applied to their own accounts the very next day, and throughout the coming year.


Our Guarantee

We’ve helped thousands of sales leaders successfully build and grow high-performing sales teams. If you’re not fully convinced your investment is valuable once you’ve arrived at the Symposium, we’ll give you a full refund—no questions asked.

Our Awards

Frequently Asked Questions

How will I be a better sales manager after I attend this course?
Sales management is one of the toughest jobs in the business—partly because sales managers are pulled in so many different directions. This course will show you how to take back your calendar by focusing on the activities that have the greatest impact on your team’s performance. Specifically, you’ll improve your sales coaching skills with tools that make targeted and individualized coaching a no-brainer.

What is the personal assessment used for?
Before attending the Symposium, you and 3 of your direct reports will take the TriMetrix® personal assessment. If you’re someone who thinks most personal assessments should be grouped with astrology and palm readings, this system is for you. TriMetrix uses a sophisticated science to measure personal skills, behaviors, motivators, and selling skills—and reviewing the results is the “aha” moment for most of our attendees. You’ll leave with a better understanding of yourself, and how to motivate your salespeople.

My business is pretty unique. Will the strategies in this course be relevant for me?
Over the past 4 decades we’ve worked with thousands of sales teams from hundreds of industries across the world. A commonality we’ve found is that while the sales manager is the most pivotal member of the sales team, they’re often bombarded with activity that gets in the way of doing what they were hired to to—lead a team to produce profitable revenue. You’ll learn to navigate these pitfalls in your own organization and use a simple system to hire and coach sales reps, improve forecast accuracy, and grow your company’s bottom line.