Master the Art of Sales Coaching
The Sales Management Symposium
Experience 2.5 days of actionable sales leadership insight you can apply with your team immediately.
The Sales Management Symposium goes beyond theory and inspiration. It’s about the practical, high-impact activities that cut through the noise and lead to real performance improvements for your sales team.
Book Now $2,395
- 2.5 days of no-nonsense sales leadership insights Born from nearly 40 years of industry experience and delivered by one of our expert sales effectiveness trainers
- The Sales Management Toolkit Joint call audits, sales reality checks, and other tools to use with your team immediately following the program
- Personal Sales Management Assessment Better understand yourself and the people you lead
- Sales Techniques and The Sales Manager’s Dilemma: Stuck in the Middle two must-have sales management guidebooks
- Follow-up consultation with a Sales Effectiveness expert from The Brooks Group
- Continental breakfast and lunch
Sales Management Symposium Agenda
Day 1 (8:30am–4:30pm)
Understanding and Defining Your Role as Manager & Leader
Uncovering Your Personal Management Style
How to Identify the Right Salespeople
Establishing Expectations (Forecasting and Business Planning)
Day 2 (8:30am–4:30pm)
Day 1 Review
Leveraging the Sales Process
Coaching and Course Correction
Day 3 (8:30am–Noon)
Day 3 Review
Sales Management Symposium Closing Remarks
Join Us For Our Award-Winning Sales Management Symposium
of Attendees would Recommend to a Colleague
We measure our success by attendee experience
See what SMS attendees are saying
- Jim Padilla
Gain The Edge
- Joey Medina
Area Director of Sales
- Frank Niekamp
General Sales Manager
Meet Your Facilitators
The Brooks Group’s sales effectiveness programs are led by expert facilitators with real sales experience. Your team will stay engaged during the interactive training and will walk away with skills that can be applied to their own accounts the very next day.
Anita brings 25+ years of sales, sales management and sales training experience to The Brooks Group. Her gift for teaching, in combination with her interactive style and positive energy, provides an engaging learning environment for her participants.
A dynamic facilitator, bilingual speaker, and certified behavior and body language expert, Rico combines his military training with his business background to bring focus to detail and tactical solutions that always deliver to the bottom line.
Claude MacDonald is recognized as an expert in the field of sales culture transformation. Over the past 25 years, Claude has trained and coached more than 25,000 managers, professionals, and employees from prominent organizations in Canada, the United States, and Europe.
Steve’s practical training methods ensure that his students go back to the field with usable, effective sales skills. Steve has extensive sales and sales management expertise, most notably in the industrial distribution and equipment sales industries.
We’ve helped thousands of sales leaders successfully build and grow high-performing sales teams. If you’re not fully convinced your investment is valuable once you’ve arrived at the Symposium, we’ll give you a full refund—no questions asked.
Frequently Asked Questions
How will I be a better sales manager after I attend this course?
Sales management is one of the toughest jobs in the business—partly because sales managers are pulled in so many different directions. This course will show you how to take back your calendar by focusing on the activities that have the greatest impact on your team’s performance. Specifically, you’ll improve your sales coaching skills with tools that make targeted and individualized coaching a no-brainer.
What is the personal assessment used for?
Before attending the Symposium, you and 3 of your direct reports will take the TriMetrix® personal assessment. If you’re someone who thinks most personal assessments should be grouped with astrology and palm readings, this system is for you. TriMetrix uses a sophisticated science to measure personal skills, behaviors, motivators, and selling skills—and reviewing the results is the “aha” moment for most of our attendees. You’ll leave with a better understanding of yourself, and how to motivate your salespeople.
My business is pretty unique. Will the strategies in this course be relevant for me?
Over the past 4 decades we’ve worked with thousands of sales teams from hundreds of industries across the world. A commonality we’ve found is that while the sales manager is the most pivotal member of the sales team, they’re often bombarded with activity that gets in the way of doing what they were hired to to—lead a team to produce profitable revenue. You’ll learn to navigate these pitfalls in your own organization and use a simple system to hire and coach sales reps, improve forecast accuracy, and grow your company’s bottom line.