A Proven Sales Process Taught to Over One Million Sales Professionals

The IMPACT Selling® Seminar

In 2 days your salespeople will learn a straightforward sales process that will get them closing more deals, more often

With IMPACT Selling, there’s no flashy system or overly complicated routine. Six simple steps give your salespeople a structured approach that they can easily remember and apply to every opportunity.


What Will Salespeople Learn in the Workshop?

Book Now $1,595

What’s Included?

  • The training program is two days of practical, easy to implement selling strategies presented by one of our expert sales effectiveness trainers
  • Personal assessment and selling skills analysis to help sales reps recognize their own strengths, blind spots, and social style
  • The IMPACT Selling course workbook to walk attendees through each stage in the selling process
  • Sales Techniques, the best-selling book authored by the late Bill Brooks—along with audio files and interactive worksheets
  • Continental breakfast and lunch

Upcoming Sales Training Seminars for 2018

May 15–16 Greensboro
North Carolina
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June 5–6 Greensboro
North Carolina
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July 17–18 Greensboro
North Carolina
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August 14–15 Greensboro
North Carolina
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IMPACT Selling Seminar Agenda

Day 1 (8:30am–4:30pm)


Module 1

IMPACT Selling Fundamentals and Assessment Review

Module 2

Positioning, Prospecting, and Pre-Call Planning

Module 3

Identifying behavior styles and developing rapport


Day 2 (8:30am–4:30pm)

Day 1 Review

Module 4

Developing a strategic questioning strategy

Module 5

Presenting the solution and value proposition

Module 6

Tailoring evidence to individual buyer styles

Module 7

Finalizing the commitment and follow-up

Module 8

Developing a plan to implement with real opportunities


of IMPACT Selling Seminar attendees say they would recommend the training workshop to others!

We measure our success by our attendees' experience and business outcome

See what IMPACT attendees are saying about the training course

testimonial quote
“This was the best training I’ve ever had. My average income after taking your course went from $140,000.00 a year to $280,000.00.”

- J Kelly Cates

VP of Tenn. Operations and Sales
Diamond Equipment

testimonial quote
The IMPACT program was packed with useful information. Regardless of your field of expertise, you can apply the IMPACT principles to any business.”

- David Eldson

Regional Sales Manager
K-Flex USA

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IMPACT really gives a sales rep something to work through rather than just winging it during a sales call."

- Alex Bradley

Account Management
ET Products

Meet Your Sales Training Program Facilitators

The Brooks Group’s sales effectiveness programs are led by expert facilitators with real sales experience; No lectures or dry presentations here. Your team will stay engaged during the interactive training and will walk away with skills that can be applied to their own accounts the very next day.

Anita Greenland

Anita Greenland

Anita brings 25+ years of sales, sales management and sales training experience to The Brooks Group. Her gift for teaching, in combination with her interactive style and positive energy, provides an engaging learning environment for her participants.

Rico Pena

Rico Pena

A dynamic facilitator, bilingual speaker, and certified behavior and body language expert, Rico combines his military training with his business background to bring focus to detail and tactical solutions that always deliver to the bottom line.

Claude MacDonald

Claude MacDonald

Claude MacDonald is recognized as an expert in the field of sales culture transformation. Over the past 25 years, Claude has trained and coached more than 25,000 managers, professionals, and employees from prominent organizations in Canada, the United States, and Europe.

Donna Warrick

Donna Warrick

With more than 20 years in training and development, Donna not only brings sales effectiveness experience but also experience facilitating programs for customer service, leadership development, conflict management, and presentation skills to name a few.

Our Guarantee

We’ve helped thousands of sales teams improve their performance through IMPACT Selling. If you’re not fully convinced your investment is valuable once you or your salesperson have arrived at any of our workshops, we’ll give you a full refund—no questions asked.

Our Awards

Frequently Asked Questions