A Proven Sales Process Taught to Over One Million Sales Professionals

The IMPACT Selling® Seminar

In 2 days your salespeople will learn a straightforward sales process that will get them closing more deals, more often

With IMPACT Selling, there’s no flashy system or overly complicated routine. Six simple steps give your salespeople a structured approach that they can easily remember and apply to every opportunity.


What Will Salespeople Learn in the Workshop?

Book Now $1,595

What’s Included?

  • The training program is two days of practical, easy to implement selling strategies presented by one of our expert sales effectiveness trainers
  • Personal assessment and selling skills analysis to help sales reps recognize their own strengths, blind spots, and social style
  • The IMPACT Selling course workbook to walk attendees through each stage in the selling process
  • Sales Techniques, the best-selling book authored by the late Bill Brooks—along with audio files and interactive worksheets
  • Continental breakfast and lunch

Upcoming Sales Training Seminars

March 5–6 Greensboro Marriott Downtown
Greensboro, North Carolina
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April 2–3 Marriott at the Airport
North Carolina
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May 07–08 Event Space TBA
North Carolina
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June 11–12 Event Space TBA
North Carolina
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IMPACT Selling Seminar Agenda

Day 1 (8:30am–4:30pm)


Module 1

IMPACT Selling Fundamentals and Assessment Review

Module 2

Positioning, Prospecting, and Pre-Call Planning

Module 3

Identifying behavior styles and developing rapport


Day 2 (8:30am–4:30pm)

Day 1 Review

Module 4

Developing a strategic questioning strategy

Module 5

Presenting the solution and value proposition

Module 6

Tailoring evidence to individual buyer styles

Module 7

Finalizing the commitment and follow-up

Module 8

Developing a plan to implement with real opportunities


of IMPACT Selling Seminar attendees say they would recommend the training workshop to others!

We measure our success by our attendees' experience and business outcome

See what IMPACT attendees are saying about the training course

testimonial quote
“This was the best training I’ve ever had. My average income after taking your course went from $140,000.00 a year to $280,000.00.”

- J Kelly Cates

VP of Tenn. Operations and Sales
Diamond Equipment

testimonial quote
The IMPACT program was packed with useful information. Regardless of your field of expertise, you can apply the IMPACT principles to any business.”

- David Eldson

Regional Sales Manager
K-Flex USA

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IMPACT really gives a sales rep something to work through rather than just winging it during a sales call."

- Alex Bradley

Account Management
ET Products

World-Class Facilitation

The Brooks Group’s sales effectiveness programs are led by expert facilitators with real sales experience. Your sales reps will stay engaged during the interactive training and will walk away with skills that can be applied to their own accounts the very next day, and throughout the coming year.


Our Guarantee

We’ve helped thousands of sales teams improve their performance through IMPACT Selling. If you’re not fully convinced your investment is valuable once you or your salesperson have arrived at any of our workshops, we’ll give you a full refund—no questions asked.

Our Awards

Frequently Asked Questions

Who should attend the IMPACT Selling Seminar?
This course is designed for both new and seasoned salespeople looking to streamline their sales process and use their time as effectively as possible. For sales teams who have already been trained with IMPACT Selling, this seminar is a great opportunity to get newly hired salespeople up to speed. Additionally, the program is a fantastic way for sales leaders and Executives interested in a large-scale training initiative to view the IMPACT Selling System in action.

What does IMPACT stand for?
IMPACT Selling was developed by the late Bill Brooks and has been presented to over 1 million sales professionals over the last 4 decades. The easy-to-remember acronym outlines the 6 stages of the sales process—Investigate, Meet, Probe, Apply, Convince, and Tie-it-Up. The process is simple, making it more likely for salespeople to apply it in the real world. But behind the simplicity is a powerful system that allows salespeople to connect with buyers and guide them effortlessly to the close.

Can IMPACT be applied to all industries?
The beauty of IMPACT is its flexibility. The 6 stages give sellers a structure that they can adapt and apply to a wide range of products and selling situations. As one client put it, “IMPACT can be used to sell everything from computer chips to potato chips.” IMPACT is buyer-focused, and gives salespeople the skills to sell in the way the buyer wants to buy—regardless of the product or industry.