The IMPACT Selling® Seminar. The Leader in Sales Training Seminars.
A proven sales process taught to over one million sales professionals
In 2 days your salespeople will learn a straightforward sales process that will get them closing more deals, more often
Success in professional sales requires a well-defined process, and the consultative selling skills needed to communicate undeniable value to buyers.
With IMPACT Selling, there’s no overly complicated routine. Six simple steps that align with the buying process give your sales team members a structured approach that they can easily remember and apply to every opportunity.
What Will Salespeople Learn in the Workshop?
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- The Brooks Group’s IMPACT sales training seminars include two days of practical, easy to implement selling strategies presented by one of our expert sales effectiveness trainers
- Personal assessment and selling skills analysis to help sales reps recognize their own strengths and development areas within the sales process, and how they interact with buyers
- The IMPACT Selling course workbook to guide attendees through each stage in the selling process
- Sales Techniques, the best-selling book authored by our founder, Bill Brooks—along with audio files
- Sales Tools and Resources - Practical sales tools and resources that reps can use the very next day to improve win rates
- Continental breakfast and lunch
IMPACT Selling Seminar Agenda
Day 1 (8:30am–4:30pm)
IMPACT Selling Fundamentals and Assessment Review
Positioning, Prospecting, and Pre-Call Planning
Identifying behavior styles and developing rapport
Day 2 (8:30am–4:30pm)
Day 1 Review
Developing a strategic questioning strategy
Presenting the solution and value proposition
Tailoring evidence to individual buyer styles
Finalizing the commitment and follow-up
Developing a plan to implement with real opportunities
of IMPACT Selling Seminar attendees say they would recommend the training workshop to others!
We measure our success by our attendees' experience and business outcome
See what IMPACT attendees are saying after attending one of our training programs
- J Kelly Cates
VP of Tenn. Operations and Sales
- David Eldson
Regional Sales Manager
- Alex Bradley
The Brooks Group’s sales seminars and workshops are led by expert facilitators with real sales experience. Your sales reps will stay engaged during the interactive training and will walk away with consultative selling skills that can be applied to their own accounts the very next day for improved sales effectiveness.
The Brooks Group is consistenly ranked among top sales training companies, and we’ve helped thousands of teams improve their sales performance through IMPACT Selling.The bottom line: if you’re not fully convinced your investment is valuable once you or your salesperson have arrived at any of our workshops, we’ll give you a full refund—no questions asked.
Frequently Asked Questions
Who should attend the IMPACT Selling Seminar?
This course is designed for both new and seasoned salespeople looking to improve their selling skills and use their time as effectively as possible. For sales teams who have already been trained with IMPACT Selling, this seminar is a great opportunity to get newly hired salespeople quickly up to speed. Additionally, the program is a fantastic way for sales leaders and Executives interested in a large-scale training initiative to view the IMPACT Selling System in action.
What does IMPACT stand for?
IMPACT Selling was developed by the late Bill Brooks and has been presented to over one million sales professionals over the last 4 decades. The easy-to-remember acronym outlines the 6 stages of the sales process—Investigate, Meet, Probe, Apply, Convince, and Tie-it-Up. The process is simple, making it more likely for salespeople to apply it in the real world. But behind the simplicity is a powerful sales strategy that allows salespeople to connect with buyers and guide them effortlessly to the close.
Can IMPACT be applied to all industries?
The beauty of IMPACT is its adaptability to any sales organization. The 6 stages give sellers a structure that they can adapt and apply to a wide range of products, services, and selling situations. As one client put it, “IMPACT can be used to sell everything from computer chips to potato chips.” IMPACT is buyer-focused, and gives salespeople the skills to sell in the way the buyer wants to buy—regardless of the product, service, or industry.