Sales Performance Research & Insights
Access the latest guides, webinars, white papers, and more to help you become a more effective sales leader.
WHITE PAPERS, GUIDES, & REPORTS
Essential Skills for Consultative Sales
We measured hundreds of sales professionals before and after sales training to idenfity where sellers are weakest before training, their improvement after training, and specific skills you should target.
Best Practices for Consultative Sales Conversations
Download this guide and learn ways to develop your sales teams’ consultative questioning skills for more profitable conversations.
Sales Training Buyer’s Guide
Use this Sales Training Buyer’s Guide to evaluate sales training providers and find the best fit for your goals.
ON-DEMAND WEBINAR
Elevate Your Sales Training in 2025: Strategies & Tactics for Lasting Impact
You know that providing effective sales training is critical to your company’s overall success. But how can you ensure your programs are relevant, effective, and deliver measurable results?
In this interactive webinar, you’ll learn how to accurately assess individual and sales team strengths, pinpoint development areas, and deliver more impactful training programs.
SALES LEADER BLOG
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SUCCESS STORIES
Hitachi Energy:
Handling difficult conversations
“Being able to communicate using a common language was the driver behind having training across all the North American facilities. We’ve been able to turn things around since we’ve had the training on difficult discussions. It’s worked out great. And the proof is in the data.”
Distinguished Programs:
World-Class Sales Process for Complex Solutions
“We brought in The Brooks Group to standardize our training and development, our sales process, and our planning. We chose it because it’s rated quite highly in publications in the selling world, and it provides both assessments and online tools to reinforce the training.”
AWARDS
The Brooks Group is consistently recognized as a sales training industry leader and top employer.
