The Brooks Group’s Approach to Sales Management Training

Better Sales Coaching Combined with Smarter Hiring

When it comes to your real sales culture, the rubber meets the road with your sales managers.

Who they hire, how they coach their people, and how they hold people accountable will either make or break the performance of your sales team and the effectiveness of any sales improvement, automation, or training effort you might launch.

The Brooks Group knows that new skills need ongoing reinforcement, and that’s why we integrate sales management training that focuses on core hiring and coaching skills into nearly every program we deliver.

Get Everyone Speaking the Same Language


Get Everyone Speaking the Same Language

A concrete sales process provides the framework and language for productive coaching sessions between sales reps and managers. Checking the status of opportunities becomes crystal clear, and managers can target their coaching towards the stages in the sales process that need extra reinforcement.

Coaching for the Sales Coach


Coaching for the Sales Coach

Sales management training shows the leader of your sales team exactly how to direct coaching to drive performance from every individual contributor. Real-time coaching sessions allow them to put those strategies to action while being guided by coaching specialists from The Brooks Group.

Optimize Hiring and Coaching with One System


Optimize Hiring and Coaching with One System

TriMetrix® assessments allow your managers to bypass interview facades and compare candidates to the actual requirements of the sales position, accurately predicting success in the role and your unique culture. Assessments delivered to current salespeople reveal areas of strength and gap and include coaching reports that show the most effective way to interact with individual team members.

Gain a Clear View of Your Sales Managers' Performance


Gain a Clear View of Your Sales Managers' Performance

The Smart Coach™ system gives sales managers structure, and the coaching tempo that is right for their team. Innovative software measures coaching interactions between sales reps and their managers while coaching consultations ensure that the right high-gain activities are being executed regularly.

The TriMetrix has been a fantastic addition to our talent management toolkit. It has helped us identify, hire, and retain salespeople and sales managers that are a much better fit for our culture. The cool thing about TriMetrix is that it’s not just a hiring tool. It also provides us with powerful info that helps our managers coach and mentor reps by providing insights into how to use the values, skills, and behaviors the reps bring to the job to help them be more successful.

—Marty Tanner, Director of Sales Training, HCR ManorCare

See the full case study from HCR ManorCare’s engagement with The Brooks Group

Customized Sales Training

The attention the sales training industry has recently placed on sales managers is nothing new for The Brooks Group. We’ve been integrating sales management training into our programs for nearly 40 years—not because it’s a trending training topic, but because we understand that growth always starts with the sales manager. 

What kind of financial commitment can you expect with customized sales training?

The Brooks Group doesn’t believe in “one-size-fits-all” training programs. We’ll work with you to develop a program that’s right for your team.

The 5 Fundamental Skills of
World-Class Sales Managers

World-class athletic teams win for one reason and one reason only: they have absolute mastery over the fundamentals.

World-class sales managers are no different…

NOTE: Our sales training tools are designed to make your life easier. Use them to your advantage.

The 5 Fundamental Skills of World-Class Sales Managers

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