Sales Leadership Event

Sales Leadership Event

Maximize Your Sales Team’s Potential in 2024

December 7, 2023

8:00am – 1:00pm ET

The Brooks Group HQ, Greensboro, NC

This complimentary event is hosted by The Brooks Group and is exclusively for senior sales leaders.

Join us to gain insight on the latest research and proven strategies you can leverage to maximize your sales team’s potential in 2024.

You’ll network with senior sales leaders, share best practices, and learn from each other’s experiences. Seating is limited; RSVP today to save your spot!


8:00-8:30 am – Breakfast and Networking

8:30-9:00 am – Welcome and Trends Impacting Sales in 2024
We’ll share an overview of market conditions, buyer trends, and research on sales performance and effectiveness that will impact your sales team in 2024.

9:00-9:30 am – Unlock Your Sales Team’s Full Potential
Do you wonder why some sellers excel consistently, while other struggle to make quota every quarter? In this session we’ll discuss a data-driven approach to managing and coaching your sales team.

9:30-10:15 am – Understanding Your Leadership Style
Today’s environment is more competitive than ever. Your most critical initiative is to develop your sales team so they can deliver the results your organization needs. Understanding your personality style, as well as your teams, will help create true differential in your ability to hire, lead, coach, and engage your team a way that creates a true competitive advantage and improves your ability to drive results.

10:15-10:30 am – Coffee Break

10:30-11:15 am – Creating a Culture of Sales Excellence at Volvo Trucks North America
In this session Steve Parkins, Director, Competence Development for Volvo Trucks North America will share the strategies he leverages to foster a culture of sales excellence. This means developing sellers with proven sales skills, emotional intelligence, empathy, and humility to solve customer issues and solidify relationships that will last through any selling environment.

11:15-12:00 pm – Developing a High-Performance Sales Team
In this highly interactive session, we’ll apply what we learned about ourselves and our teams and put it into action. Learn to identify and adapt to different behavior styles and speak to individual motivations to optimize sales performance. If you’re looking to tap into the unlimited potential of your team – then this session is a must.

12:00-1:00 pm – Lunch & Networking

Save Your Seat

Event Speakers

Spencer Wixom President & CEO The Brooks Group
Steve Parkins, Volvo Trucks
Michelle Richardson Webinar Speaker VP of Sales Performance Research
Dan Markin Vice President of Sales Strategy and Consulting


The Brooks Group

301 North Elm Street, Suite 900
Greensboro, North Carolina 27401