Driving Sales Excellence:
Turning Sales Strategy
into Results

Register to attend this invite-only Sales Leader Roundtable on September 23, 2025 in Dallas, TX.

Get the insight you need to plan and execute your 2026 sales strategy. Network with peers, share best practices, and validate your approach.

Seating is limited; RSVP today to save your spot.

Agenda

8:00 – 8:30am | Breakfast & Welcome Remarks
Informal networking over breakfast. Opening remarks from The Brooks Group’s CEO, Spencer Wixom setting the stage for a collaborative, insight-driven day.

8:30 – 9:45am | Planning for 2026: Aligning Your Sales Strategy with Business Goals
Discover how top-performing organizations link business strategy directly to sales results—ensuring every member of your sales team knows exactly how to execute on strategic goals. Learn how to unify your team under a clear sales strategy, and set expectations to drive accountability.
Speaker: Dan Markin, VP Sales Strategy & Consulting, The Brooks Group

9:45 – 10:00am | Break

10:00 – 10:35am | How to Deploy ROI-Driven Sales Training
How to design and deploy training programs that close skill gaps, align with business outcomes and KPIs, deliver measurable ROI, and create lasting changes in sales behavior.
Speakers: Michelle Richardson, VP Sales Performance Research, The Brooks Group, and Dan Markin, VP Sales Strategy & Consulting, The Brooks Group

10:35 – 10:45am | Break

10:45 – 11:20am | Driving Sales Performance Through Training, Coaching & AI
We’ll explore how training, coaching, and reinforcement fuel long-term performance. Discover how a defined sales process creates stronger deal coaching conversations, the power of pre-hire assessments in building high-performing teams, and how AI-powered role-play improves sales skills practice and coaching. Walk away with practical insights to strengthen your sales strategy.
Speaker: Jonathan Ford, Senior Director, Sales, J.T.M. Food Group
Moderator: Spencer Wixom, President & CEO, The Brooks Group

11:20am – 12:00pm | Leading & Retaining a High-Performance Sales Team
Discover leadership practices that drive accountability, motivate teams, manage change, and foster a culture of winning. Includes the latest research and strategies for adapting leadership approaches to generational differences and hiring and retaining top sales talent. Open Q&A with The Brooks Group executives. Walk away with a tailored action plan for strategies to implement with your team.
Speakers: Spencer Wixom, President & CEO, The Brooks Group & Michelle Richardson, VP Sales Performance Research, The Brooks Group

12:00 – 1:00 PM | Lunch & Networking