Sales Strategies for Revenue Growth in 2025

Join The Brooks Group for this exclusive Sales Leader Roundtable on June 18, 2025 in Columbus, Ohio. 

Gain the latest research, insight, and proven strategies to ensure your team’s success in 2025. Network with your peers, share best practices, and learn from each other’s experiences.

Seating is limited; RSVP today to save your spot.

Agenda

8:00-8:30 am – Breakfast & Networking

8:30-9:05 am – New Research: Top Sales Training and Development Trends in 2025
Get the latest insight from our Sales Performance Research Center. This research identifies what elite sales teams do differently to consistently reach quota, the most common skill gaps to address in training, and top trends in consultative selling. We’ll share action items to ensure your team has the skills they need to earn trust, strengthen relationships, build pipeline, and win more business – even in difficult selling conditions.
Speakers: Spencer Wixom, President and CEO, The Brooks Group
Michelle Richardson, VP of Sales Performance Research, The Brooks Group

9:10-10:10 am – Sales Leadership Strategies to Drive Results
In this highly interactive session, we’ll discuss the most effective sales leadership approaches to define your sales strategy and coach your team to achieve sales targets consistently.
Discussion topics will include:

• How to establish well-defined strategic sales priorities and accountability
• Coaching techniques to develop your sellers’ capabilities
• Identifying and addressing persistent sales performance challenges
• The difference between training and development—and why each is important for long-term sales success

Speaker: Dan Markin, VP of Sales Strategy & Consulting, The Brooks Group

10:10-10:30 am – Break

10:30-11:10 am – Using a Consultative Sales Approach to Scale Growth and Protect Margins
In this fireside chat, Kyle Fink will share how Sciens Building Solutions scaled growth while protecting margins. You’ll learn how they implemented a consultative sales approach and data-driven assessments to empower their sales team to navigate objections and communicate value throughout the sales process—resulting in a higher average number of deals per rep, increased average sale amount, and faster sales cycles.
Speakers: Kyle Fink, National Sales Director, Sciens Building Solutions
Michelle Richardson, VP of Sales Performance Research, The Brooks Group

11:10am-12:00pm – Identify & Resolve the Most Common Selling Skill Gaps 
Do your sellers have the skills and capabilities they need to engage prospects, qualify opportunities, communicate value, and win new business? In this session, we’ll share the most common gaps that prevent sales teams from achieving their full potential. We’ll also discuss tools and strategies you can use to close essential skill gaps so your team can create true differential, build relationships, and close more sales.
Speakers: Michelle Richardson, VP of Sales Performance Research, The Brooks Group
Dan Markin, VP of Sales Strategy & Consulting, The Brooks Group

12:00-1:00 pm – Lunch & Networking