Pharmaceutical Sales Training

Help your sales professionals break through in the crowded pharma marketplace.

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Challenges in the Pharmaceutical Industry

A pharmaceutical sales rep is the “Swiss army knife” of B2B sales – part advisor, part marketer, part legislative expert, and the ability to pry open doors that have been shut repeatedly. Indeed, the playing field for pharma is a crowded one – requiring sales reps to work long hours and to be knowledgeable, credible, and insightful in order to be successful.
Without the proper sales training, it will be hard to achieve the balance, drive, and differentiators that are demanded of pharmaceutical sales reps.
manufacturing sales training

Challenges in the Pharmaceutical Industry

A pharmaceutical sales rep is the “Swiss army knife” of B2B sales – part advisor, part marketer, part legislative expert, and the ability to pry open doors that have been shut repeatedly. Indeed, the playing field for pharma is a crowded one – requiring sales reps to work long hours and to be knowledgeable, credible, and insightful in order to be successful.
Without the proper sales training, it will be hard to achieve the balance, drive, and differentiators that are demanded of pharmaceutical sales reps.
manufacturing sales training

How Customized Training from The Brooks Group Can Help

The Brooks Group has more than 40 years’ experience in helping pharmaceutical sales professionals and sales organizations to narrow their knowledge gaps, learn the nuances of the business, and, most importantly, learn how to overcome the myriad objections that are the hallmark of this competitive business.
A customized sales training program will give both new hires and existing sales reps access to tools and solutions that will help them sell more effectively. With the right sales training approach, you can build a bright and successful future for your company in the pharmaceutical sales industry.

The Brooks Group has partnered with these industry-leading companies and more:

manufacturing sales training clients

Increased Sales Performance in Pharmaceuticals Depends on 3 Key Anchors:

Hiring Assessments

The first step in a successful sales training initiative is making sure the right people are in place to do the job and grow your business. Brooks Talent Index assessments identify talent matched for the position, and give sales leadership a guide for coaching in the most effective way.

Customized Sales Training

IMPACT Selling is a straightforward, memorable sales process that can be applied to a wide range of offerings. Training is customized to incorporate industry challenges and terminology and gives sellers the prospecting and business development skills needed to consult with opportunities, build value, and sell more at higher margins.

Program Reinforcement

Business development training courses must be met with consistent coaching and reinforcement from sales management in order for the results to stick and produce long-term success. Our reinforcement programs solidify the training, and ensure that reps don’t revert back to old habits.

Pharmaceutical Sales Training from The Brooks Group will Allow Your Sales Organization and Dealers to:

Become a Respected Partner and Advisor

Your organization’s sales performance depends on how well your salespeople can position themselves as expert advisors. A consultative sales process helps reps establish trust and credibility and enhance your firm’s reputation as a service provider.

Become a Respected Partner and Advisor
Navigate Larger Buying Committees

Navigate Larger Buying Committees

Today’s complex selling environment involves multiple decision makers and different levels of user participants. Your reps will learn to identify unique behavior styles, sharpen interpersonal skills, and adapt their approach to sell the way the buyer wants to buy.

Build Value in the Eyes of Your Prospects

Selling intangible solutions requires expert value-building skills and the ability to convince buyers of an immediate need for your service. A buyer-focused sales process allows your reps to identify wants and needs and present undeniable value to your prospects and customers.

Build Value in the Eyes of Your Prospects

Pharmaceutical Sales Training from The Brooks Group will Allow Your Sales Organization and Dealers to:

Become a Respected Partner and Advisor

Become a Respected Partner and Advisor

Your organization’s sales performance depends on how well your salespeople can position themselves as expert advisors. A consultative sales process helps reps establish trust and credibility and enhance your firm’s reputation as a service provider.

Navigate Larger Buying Committees

Navigate Larger Buying Committees

Today’s complex selling environment involves multiple decision makers and different levels of user participants. Your reps will learn to identify unique behavior styles, sharpen interpersonal skills, and adapt their approach to sell the way the buyer wants to buy.

Build Value in the Eyes of Your Prospects

Build Value in the Eyes of Your Prospects

Selling intangible solutions requires expert value-building skills and the ability to convince buyers of an immediate need for your service. A buyer-focused sales process allows your reps to identify wants and needs and present undeniable value to your prospects and customers.

Jon Parenteau

Vice President of Sales for Special Markets
Envista Holdings Corporation

Ready to stand out in the pharmaceutical sales landscape? Let’s start a conversation.