Improve the Leadership and Coaching Skills of Your Sales Managers
Train your sales managers to be expert sales coaches and unleash the performance potential of your sales force
Most sales managers know they need to be coaching but they don’t know what quality sales coaching looks like, or they lack a consistent coaching process to follow.
Sales management challenges can be daunting but getting your sales manager to get the highest performance possible from sales reps is key to successful sales teams
Here’s what it takes to transform underperforming sales managers into effective leaders and coaches
A Standardized Sales Process
A common sales language and framework allows managers to meet with sales reps and quickly identify where coaching is needed most.
Sales Team Assessments
Individual assessments help sales managers understand the behaviors, motivators, and communication preferences of each member—and adapt their coaching to be most effective.
A Systematic Sales Coaching Process
Sales management training equips managers with the coaching process and tools that will drive maximum performance from the sales team.
Unfortunately, the pressure of the position is often too much for many sales managers who don’t have a practical plan in place.
The Brooks Group’s sales management training provides time-tested strategies and a practical system used by thousands of others to establish a coaching rapport with salespeople and guide their team to consistently meet and exceed revenue targets.
Sales Management Training Benefits
Hire and Keep Top Sales Performers
Sales mangers will learn to streamline the interview process and select sales candidates who are hardwired to succeed in your sales environment
Master the Art of Sales Coaching
Sales managers will learn a tailored approach to coaching, managing, and motivating sales professionals to achieve defined results in a predictable way
Develop Clear Performance Objectives
Sales managers will uncover exactly where their team needs to focus attention, and set milestones and events to keep them on track
Successfully Coaching and Developing Sales Professionals Can be Achieved with 8 Simple Steps
STEP 1
Recruit
Determine the key competencies necessary for success in your sales roles
STEP 2
Select
Learn an interview and selection process that helps you hire and keep top talent
STEP 3
Establish Expectations
Set performance standards, define sales metrics, and coach reps against them
STEP 4
Train
Use a defined sales process to train your reps and give them the tools to become high performers
STEP 5
Coach
Learn what successful sales coaching looks like, and develop your reps where they need it most
STEP 6
Course Correct
Engage in coaching conversations on where a rep is with an opportunity, and which actions need to be taken
STEP 7
Measure Accountability
Set milestones and meetings to determine if progress has been made, and where more intervention is needed
STEP 8
Sustain
Establish new parameters and goals to ensure growth and development are continuously being made