Software and Technology Sales Training
Stay agile in a Customer-Led Sales Landscape and Establish Strategic Relationships with Buyers
Sales Challenges in the Software Industry
No other industry changes as rapidly as the technology sector. Your sales professionals must keep up with a constantly shifting selling environment, and customers who are more informed than ever before. Long sales cycles, large buying committees, and competition from lower-priced providers are just a few of the hurdles that must be dealt with for your sales force to be successful and meet revenue goals.
Not only do technology sales professionals need to have an in-depth understanding of the products and services they are offering, they also need the consultative selling techniques to gain trust and communicate value to C-level decision makers. Successful sellers must combine technical insights with business acumen and sales strategies in a way that gets through to customers.
How Sales Enablement Programs from The Brooks Group Can Help
Instructor-led training programs from The Brooks Group show IT, Technology, and Telecom Services sales reps exactly how to differentiate from the competition, overcome objections, develop business relationships with high-level decision makers, and shorten the sales cycle to close more deals.
A customer-focused sales methodology allows salespeople to respond appropriately to buyer situations in real time based on their unique circumstances. Your sales force will learn to recognize individual buyer styles and customer motivation, and adapt their communication approach to match each member of a buying committee during sales conversations.
With telecom and IT sales training, your sales reps will master the sales techniques to build the value of your solutions and sell consistently at premium prices—even as competition increases and budgets get leaner.
The Brooks Group has partnered with these industry-leading technology companies and more:
Increased Sales Performance in IT, Technology, and Telecommunications Services Depends on 3 Key Anchors
Hiring Assessments
The first step in a successful sales training initiative is making sure the right people are in place to do the job and grow your business. Brooks Talent Index assessments identify talent matched for the position, and give sales leadership a guide for coaching in the most effective way.
Customized Sales Training
IMPACT Selling is a straightforward, memorable sales process that can be applied to a wide range of offerings. Training is customized to incorporate industry challenges and terminology and gives sellers the prospecting and business development skills needed to consult with opportunities, build value, and sell more at higher margins.
Program Reinforcement
Business development training courses must be met with consistent coaching and reinforcement from sales management in order for the results to stick and produce long-term success. Our reinforcement programs solidify the training, and ensure that reps don’t revert back to old habits.
With Information Technologies Sales Training from The Brooks Group your team will learn to:
Become a Respected Partner and Advisor
Your organization’s sales performance depends on how well your salespeople can position themselves as expert advisors. A consultative sales process helps reps establish trust and credibility and enhance your company’s reputation as a service provider.
Navigate Larger Buying Committees
Today’s complex selling environment involves multiple decision makers and different levels of user participants. Your reps will learn to identify unique behavior styles, sharpen interpersonal skills, and adapt their approach to sell the way the buyer wants to buy.
Build Value in the Eyes of Your Prospects
Selling intangible solutions requires expert value-building skills and the ability to convince buyers of an immediate need for your service. A buyer-focused sales process allows your reps to identify wants and needs and present undeniable value to your prospects and customers.
With Information Technologies Sales Training from The Brooks Group your team will learn to:
Become a Respected Partner and Advisor
Your organization’s sales performance depends on how well your salespeople can position themselves as expert advisors. A consultative sales process helps reps establish trust and credibility and enhance your company’s reputation as a service provider.
Navigate Larger Buying Committees
Today’s complex selling environment involves multiple decision makers and different levels of user participants. Your reps will learn to identify unique behavior styles, sharpen interpersonal skills, and adapt their approach to sell the way the buyer wants to buy.
Build Value in the Eyes of Your Prospects
Selling intangible solutions requires expert value-building skills and the ability to convince buyers of an immediate need for your service. A buyer-focused sales process allows your reps to identify wants and needs and present undeniable value to your prospects and customers.