Manufacturing Sales Training
Increase Market Share and Boost Bottom-Line Revenue While Your Distribution Network Wins More Deals at Higher Margins
Sales Challenges in the Manufacturing Industry
As a manufacturer, the success of your business often lies in the hands of your dealer network and their sales representatives. An underperforming distribution network can prevent growth and cause your organization to lose precious market share. Providing your distributors with product training simply isn’t enough to help you achieve your revenue targets or company goals.
How The Brooks Group Can Help
The Brooks Group has extensive experience working with Manufacturers to create alignment between the OEM and dealer network. A customized sales training program will give your dealers access to tools that allow them to hire strong salespeople, and sales training solutions to help their team sell more effectively.
With the right sales training approach, a win-win scenario can be achieved: manufacturers increase market share and distributor networks win more business at higher margins.
The Brooks Group has partnered with these industry-leading companies and more
Sales Sustainability and Increased Performance in Manufacturing Depends on These 3 Key Anchors:
The first step in a successful sales training initiative is making sure the right people are in place to do the job. TriMetrix assessments help dealers identify talent matched for the position, and give sales managers a guide for coaching in the most effective way.
IMPACT Selling is a straightforward, memorable sales process that can be applied to a wide range of products. Training is customized to incorporate industry challenges and terminology and gives salespeople the skills needed to consult with opportunities, build value, and sell more at higher margins.
A sales training program must be met with consistent coaching and reinforcement from sales management in order for the results to stick and produce long-term success. Our reinforcement programs solidify the training, and ensure that dealer reps don’t revert back to old habits.
Manufacturing Sales Training from The Brooks Group will allow you to:
Become Strategic Advisors, Not Professional Visitors
On-site visits are nice but if you’re not bringing value to your prospects and customers then you’re commoditizing yourself. Gain the ability to have strategic business conversations… instead of product-focused feature dumps.
Increase the Strength of Your Dealer Network
Marketing campaigns and branding can only take your company so far. Industry leading manufacturers build strong relationships with their dealer network and provide representatives and managers with skills training to sell more effectively.
Effectively Align Your Product with the Goals of your Dealers
OEMs’ failure to build strong relationships with their dealer network results in a struggle for market share. Align your product with what the dealer wants — sales growth — in a way that helps you achieve your goals as well.