Industrial Manufacturing Sales Training
Increase your market share by helping your Dealer Network sell more effectively
Manufacturing Sales Training
Selling through distribution can be a blessing and a curse. A top-performing Dealer Network will help the OEM reach exponentially more customers. On the other hand, an underperforming distribution network can prevent growth and cause the OEM to lose precious market share.
At the end of the day the success of your business depends on the strength of your Dealer Network, and providing your distributors with product training simply isn’t enough to help you achieve your revenue targets or company goals.
Fundamentally, an OEM’s success centers on 3 things:
How effectively the OEM salespeople work with the Dealer Network
The strength of Dealer salespeople and sales managers
The Dealer's ability to hire and develop top field sales talent
If these 3 key components aren’t working in sync, then company growth targets will be missed.
The negative impact of this misalignment can’t be overstated. Not only does it lead to decreased market share, it also plays a large role in missed projections, poor forecasting for sales and production, and a general inability to control the outcomes of the partnership.
Marketing campaigns and branding can only take you so far. Successful manufacturers make sure their dealers are hiring strong salespeople and providing them with the skills training that gets them selling more effectively.
By delivering an OEM-Sponsored Sales Channel Training program, you’re providing the Dealer with what they want – sales growth – in a way that helps you achieve your goals as well.
10 Step OEM-Sponsored Sales Channel Training Process for OEM and Dealer Sales Success
"The IMPACT Selling program is a well-paced series of informative segments ranging from self-awareness to sales process that all come together in a manner that allows the participants to formulate a plan for improvement. The IMPACT sections take you right through the entire sales process in a logical sequence with activities that make sense. Excellent course material regardless of sales tenure."
- Peter Foster,
National Sales Director,
KaVo Kerr Group – Pelton & Crane