Industrial Distribution Sales Training
Remove the Commodity Label and Empower Your Sales Reps to Start Commanding Premium Prices
Distribution Sales Training
The unfortunate reality of industrial sales is that there’s a good chance what your sales reps are selling is perceived as a commodity. Between price pressure from competitors, and buyers who only seem focused on getting the best price, the likelihood of your sales team discounting and your organization experiencing shrinking margins is at a historic high.
The good news is that you can fight this reality (just as most successful industrial distributors already do) with salespeople who don’t cave to price pressure. Customized sales training will enable your team to differentiate, sell value, and command premium prices. Sales management training will show your sales managers how to coach effectively – ensuring that new habits stick and get applied in the field.
Build ValueIncorporate a consultative sales process with your reps to build value and achieve trusted advisor status in the eyes of your customers
Avoid Price ObjectionsProvide your team with the knowledge and insight to avoid price objections altogether and fill the funnel with premium price buyers
Be More StrategicYour sales reps will gain the ability to have strategic business conversations…instead of product-focused feature dumps
DifferentiateDifferentiate from the sea of competitors and become the go-to vendor in your market
“An adaptable process and customizable content are keys to success for The Brooks Group’s value based selling program. Is there another sales development company with the depth of tools and the experience to deliver? I doubt it.”
- Curt Tueffert,
VP of Sales Development, DXP Enterprises