Industrial Distribution Sales Training
Remove the Commodity Label and Start Commanding Premium Prices
Distribution Sales Training
The unfortunate reality of industrial sales is that there’s a good chance what you’re selling is perceived as a commodity. Between price pressure from competitors, and buyers who only seem focused on getting the best price, the likelihood of discounting and shrinking margins is at a historic high.
The good news is that you can fight this reality (just as most successful industrial distributors already do) with salespeople who don’t cave to price pressure. Customized sales training will enable your team to differentiate, sell value, and command premium prices. Sales management training will show your sales managers how to coach effectively – ensuring that new habits stick and get applied in the field.
Build ValueUse a consultative sales process to build value and achieve trusted advisor status in the eyes of the customers
Avoid Price ObjectionsAvoid price objections altogether and fill the funnel with premium price buyers
Be More StrategicGain the ability to have strategic business conversations…instead of product-focused feature dumps
DifferentiateDifferentiate from the sea of competitors and become the go-to vendor in your market
“An adaptable process and customizable content are keys to success for The Brooks Group’s value based selling program. Is there another sales development company with the depth of tools and the experience to deliver? I doubt it.”
- Curt Tueffert,
VP of Sales Development, DXP Enterprises