Healthcare, Medical, and Pharmaceutical Sales Rep Training

Give your team the sales skills to communicate value and build partnerships with healthcare physicians and administrators

Challenges in the Healthcare and Pharmaceutical Sales Industry

The healthcare, pharmaceutical, and medical device market is rapidly changing. Your salespeople need the sales skills to stay ahead of the competition and establish strategic relationships with physicians, healthcare providers, and others involved in the decision-making process.

Medical and pharma sales reps must stay up to date with changes in the medical field, pharmaceutical industry, and healthcare industry, but also understand the wants and needs of a wide range of decision makers—and communicate value in a way that gets through to them.

How Healthcare and Pharmaceutical Sales Training from The Brooks Group Can Help

Healthcare and pharmaceutical sales training programs from The Brooks Group teach medical and pharma reps how to access the right decision makers, understand their unique challenges, and build value based on their needs.  

Your medical sales reps will receive hands-on training to combine their product knowledge with effective selling techniques. They’ll learn to use a structured, consultative sales process—allowing them to align themselves with the right individuals and companies and know at any given time where they are with opportunities.

Each sales rep will master the selling skills needed to navigate the complex set of rules and regulations that occur when selling to medical professionals. The training will establish a consistent language across the sales force—making deal coaching much more effective and increasing sales forecast accuracy.

The Brooks Group has partnered with these industry-leading companies and more

clients
“The quality of the content and the professionalism/enthusiasm of every consultant was outstanding! The best sales training that I've attended in 25 years.”

—Tim Rubert,
VP of Sales, BoundTree Medical

“The Health Care Organizations team is killing it in sales. Even with the recent transitions in our company, they still beat Q1 goals. It was the best Q1 for HCO ever! Looks like the training paid off.”

—James Cousin,
Chief Financial Officer and Vice President,
Business Strategy Association of periOperative Registered Nurses (AORN)

Increased Performance in Healthcare and Pharmaceutical Sales Depends on 3 Key Anchors:

Hiring Assessments

Hiring Assessments

The first step in a successful healthcare or pharmaceutical sales training initiative is making sure the right people are in place to do the job. TriMetrix assessments identify talent matched for the sales role, and give sales managers a guide for coaching in the most effective way.

Customized Sales Training

Customized Sales Training

IMPACT Selling is a straightforward, memorable sales process that can be applied to a wide range of products and services. Training is customized to incorporate industry challenges and terminology and both entry level and senior sellers the skills needed to build value and sell more at higher margins.

Program Reinforcement

Program Reinforcement

A healthcare or pharmaceutical sales training program must be met with consistent coaching and reinforcement in order for the results to stick and produce long-term success. Our reinforcement programs solidify the training, and ensure that no sales rep reverts back to old habits.

With Healthcare and Pharmaceutical Sales Training from The Brooks Group your team will learn to:

Become a Respected Partner and Advisor

Become a Partner and Advisor

Gaining access to medical professionals who make purchasing decisions is challenging. Your medical and pharma reps will learn to navigate the complex clinical selling environment and communicate their knowledge and expertise to potential clients in a way that gets through to them. A consultative selling approach combined with product knowledge builds credibility and trust.

Communicate with Multiple Levels of Decision Makers

Communicate with Multiple Levels of Decision Makers

With multiple levels of decision makers from physicians, clinicians, nurse practitioners, physician assistants, and more, your reps will learn to identify each decision maker’s behavior style and adapt their approach to sell the way the buyer wants to buy.

Build Value in the Eyes of Your Prospects

Build Value in the Eyes of Your Prospects

Instead of product feature dumps, a buyer-focused sales process allows your salespeople to uncover the needs of health care providers and consumers and present a solution in the most effective way. A value-based selling approach will differentiate your organization from other pharmaceutical companies and healthcare providers.

Medical professionals have more knowledge today than ever before. Your sales force must pick up on opportunities to differentiate your product or service from the competition and build undeniable value.

Leading Long-Term Care Provider Implements IMPACT Selling and TriMetrix Assessments to Generate an Additional $1,240,650 in Revenue

HCR ManorCare, a leading provider of short-term, post-hospital services and long-term care was able to establish a common language throughout the entire organization and optimize talent management efforts after partnering with The Brooks Group.

Read Full Case Study

Ready for your sales force to navigate the complex healthcare market and improve their sales effectiveness and with physicians and other decision makers? Let’s start a conversation.